SOURCE: iCurrent, Inc.

January 26, 2010 09:00 ET

iCurrent's Free Personalized News Service Now Available for Everyone

Site Makes It Easier for Consumers to Stay Current Across Their Interests

SAN FRANCISCO, CA--(Marketwire - January 26, 2010) - iCurrent, Inc., a bold new startup working to meet consumer demand for more personalized news and information services, today announced it has concluded its private beta and opened its service to the general public. Now, anyone who wants to easily stay current on news related to their individual interests can start using iCurrent immediately. The service also makes it easy to share those interests with friends, family and co-workers.

A new report from industry research firm Outsell, Inc. found that 57 percent of consumers looking for "news right now" go to digital sources, up from 33 percent a few years ago. The report also found that 31 percent of news consumers are likely to turn to a news aggregator (like iCurrent) as a source of their daily information.

"Demand for better ways to discover and consume news and information online continues to spur changes to the media landscape," said Ramana Rao, co-founder and CEO of iCurrent. "People want more natural, manageable ways to stay on top of news across their activities and interests, whether work, family or fun. iCurrent packages and prioritizes information in a way that fits easily into users' hectic, constantly changing lives. The extremely positive reactions to our private beta tell us we are hitting a deep desire for greater personal relevance and a balanced information diet given people's limited time."

iCurrent eliminates the frustration and overhead associated with visiting multiple news sites, scanning email newsletters and alerts, picking through news portals or maintaining RSS readers or start pages. The site acts as a personalized newspaper front page -- presenting relevant articles across a user's interests from more than 27,000 newspapers, magazines, websites and blogs in one centralized place. Thousands of channels developed by iCurrent editors and users provide a quick and easy start on many interests. And users can create their own channels simply by searching for what they are interested in right then and adjusting as they go.

iCurrent User Reactions

Hundreds of beta users have become addicted to iCurrent and spend an average of more than an hour per week using the personalized news service.

"I love the layout and that I can access all of the topics I have chosen without having to navigate away from the home page. I've been trying to find a good way to collect all my news into one place like a RSS Reader but this is far better. Thanks!!"

"My first impressions are very positive, I have never been able to find a homepage that covers more than one or two of my personal interests... I could not think of a more satisfying home page."

"So far so good. It's only been a few days, but I don't check iGoogle anymore."

"I am enjoying iCurrent quite a bit. So far, the customization is exactly what I was hoping for. I'm being exposed to some topics and articles that I might otherwise not have discovered."

"Once everything was configured, I loved the layout of the front page. It is much better than the way NY Times, USA Today (even their new format) and WSJ do it. I also love the concept of tuning a 'paper' to have what I want in it."

"I'm quite pleased with iCurrent. The concept of having all my points of interest readily available is akin to going to a buffet with all my favorites. Keep up the great work!"

"I have already made it my home page on three machines."

An Easy Approach to Staying Current across Interests

Getting started on iCurrent is simple. Users pick from many existing channels, enter a few topics of their own, and the iCurrent service does the rest -- automatically delivering content that matches their interests. As individuals use iCurrent, they can easily tune channels to their evolving needs by "arrowing" up or down on articles they like or don't like. Users can also add new topics or sources at any time, and remove those they no longer wish to follow. All articles and channels can be shared with friends via email or links posted to Facebook and Twitter.

Anyone wishing to try the free iCurrent service can sign up today at

About iCurrent

iCurrent is a free, personalized online news and information service that simplifies the way users stay current across all their interests. Think of it as a personalized newspaper on the web aggregated from thousands of quality newspapers, magazines, websites and blogs around the world. iCurrent aspires to be the best online service for discovering and consuming content relevant to each individual's interests, and sharing those interests with friends, family and colleagues. Led by product-builders with decades of experience in search, text analytics, news delivery and user experience, iCurrent has been in development since 2007. The company is backed by Crosslink Capital. For more information please visit

Contact Information

  • Contact:
    Andrea Cousens
    Cousens Communications (for iCurrent)
    Email Contact