SOURCE: iEnterprises

January 21, 2008 11:17 ET

iEnterprises Launches "iLeads" Web Lead Generation Tool for iExtensions CRM for IBM Lotus Notes and Domino Users

iLeads Helps Companies Raise Web Site Rankings and Convert Web Traffic to Sales

ORLANDO, FL--(Marketwire - January 21, 2008) - LOTUSPHERE -- iEnterprises (, the global desktop and wireless customer relationship management (CRM) experts, today launched iLeads, a new online lead generation functionality that not only helps companies with IBM Lotus Notes more efficiently manage their web site traffic, but also improve their web site rankings. This dual and tightly combined tool enables companies to take advantage of enhanced search engine optimization (SEO), as well as high-impact workflow. iLeads is part of iExtensions CRM.

The announcement was made at the IBM Lotusphere 2008 conference held in Orlando, Fla. where iEnterprises is exhibiting in booth #617.

"In today's competitive environment, many mid-market companies rely on Web site and search engines as the #1 way to attract visitors and produce enquiries," said John Carini, chief software architect, iEnterprises. "However, many companies struggle with not only how to raise their visibility through search engines but also how to convert web site traffic into valuable registrations and ultimately sales. iLeads powerfully automates the entire process for you so you can more quickly qualify leads and close deals."

With iEnterprises' iLeads, you can more effectively manage your entire web site marketing and online lead generation efforts. iLeads allows you to:

--  Get new leads delivered to straight to you. iLeads helps you modify
    and optimize the content on your web site so it is easily indexed
    and ranked higher on major search engines such as Google and Yahoo!
    It helps you to turn web site traffic into sales by automatically
    funneling and storing all leads generated through web site
    registrations into your CRM. Powerful business logic then sends data
    captured straight into workflow within your CRM system where you
    can follow up instantaneously. No "manual" administration such as
    cut and pastes, email follows ups or spread sheet transfers are
    required so you have an immediate and complete record of leads, and
    can experience a timely follow to their initial enquiry.

--  Save money on AdWords. iLeads is a cost-effective way to generate
    and drive new Web-based leads through search engine optimization of
    your web site. This means over time, you can replace or supplement
    AdWords, which can costs hundreds to thousands of dollars a month.
    Unlike AdWords, iLeads helps you increase visibility of your web site
    through relevant and user-friendly content.

--  Track all leads generated on the Web and act on them immediately. By
    fully integrating all leads to your iExtensions CRM, your
    registration page becomes transformed into a powerful gateway that
    lets you follow up on and track the effectiveness of online leads
    generated via search engines and marketing campaigns. iLeads'
    analytical engines enable you to...

    - Identify where leads originated (search string) through the
      registration page
    - Automatically notify appropriate sales representatives by
      geography, industry, or other criteria determined by you.
    - Automatically trigger an email response or mailing to a new
      web site registrant.
    - Track a marketing campaign, and "slice and dice" campaign
      results based on geography, industry, or other criteria
      determined by you.
    - Consolidate leads into existing sales and marketing lists that
      reside within your CRM system.
    - Link to your Lotus Notes Email and other external data sources
      or lists that may be relevant to your sales and marketing efforts.

About iEnterprises

iEnterprises brings companies desktop and wireless CRM solutions that achieve their CRM vision and drive success. The global CRM experts' chief products are the award-winning CRM solution, iExtensions for Notes, and wireless CRM application, Mobile Edge. More than 10 years ago, iEnterprises began with a vision that CRM software should be affordable, easy to use, and easy to implement. iEnterprises delivers its products worldwide through a vast network of global business partners and employs a value-driven methodology and personalized approach that helps customers stay focused on their top end-users' needs. iEnterprises is a Premier level member of IBM PartnerWorld and a member of the BlackBerry® ISV Alliance program. The company is headquartered in Murray Hill, New Jersey, and has its European office in London, United Kingdom. For more information or to download a copy of the software, visit

iEnterprises, iExtensions CRM and Mobile Edge are the exclusive properties and trademarks of iEnterprises, Inc. iEnterprises and iExtensions CRM are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. IBM, Lotus, and Domino are registered trademarks of International Business Machines Corporation in the United States, other countries or both.

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