iPay Technologies Taps Clarus Communications to Lead Its Public Relations Efforts

CHICAGO, IL and ELIZABETHTOWN, KY--(Marketwire - December 9, 2009) - iPay Technologies (www.ipaytechnologies.com), the nation's leading provider of online bill payment solutions and service to more than 3,600 financial institutions, selected Clarus Communications as its public relations agency of record. Clarus Communications, (www.teamclarus.com), an award-winning, business-to-business (B2B) public relations agency comprised of 100 percent senior level counselors, will be responsible for the developing and executing iPay's public relations strategy and media relations efforts.

"Clarus has a reputation for maintaining the highest levels of integrity while at the same time executing campaigns that attract the attention of and build relationships with the most influential journalists in the industry," said Tracey Weinberg, senior vice president of marketing at iPay Technologies. "iPay has had success penetrating community banks and credit unions and is poised to grow its financial institution customer base even further. We are confident that Clarus will be a valuable partner in helping us reach our growth goals."

iPay, based in Elizabethtown, Ky., provides turnkey online bill payment solutions that give financial institutions an easy way to attract, retain and grow their most profitable customers.

"Clarus excels at working with companies as they move to the next level of their growth potential," said Mara Conklin, president of Clarus Communications. "iPay is hitting its growth stride, having just gained market leadership for number of financial institutions served. In addition, iPay's co-founder, Dana Bowers, is this year's regional Ernst & Young Entrepreneur of the Year. It is a thrilling time to be working with iPay."

About Clarus Communications

Clarus Communications is an independent business-to-business (B2B) public relations agency comprised of 100 percent senior level counselors focused on delivering measurable ROI. The company won four coveted PR awards in 2009, including a national Bulldog award. With offices in Chicago, Philadelphia and Bentonville, Ark., Clarus services a wide range of businesses across the country, ranging from high-growth start-ups to established multi-national companies. The agency's practice areas include media and analyst relations, corporate and product messaging, strategic planning, materials development, speaker training, tradeshow optimization, internal communication and crisis/issues management. For more information, please visit http://www.teamclarus.com or call +1 (847) 816-9411.

Contact Information: For information contact: Clarus Communications Mara Conklin 847.816.9411 mconklin@teamclarus.com Linda Muskin 847.432.7300 lmuskin@teamclarus.com