SOURCE: iPerceptions Inc.

April 23, 2008 11:09 ET

iPerceptions Goes for Gold

Voice of Customer Analytics Provider to Participate as Gold-Level Sponsors of the San Francisco eMetrics Marketing Optimization Summit

NEW YORK, NY--(Marketwire - April 23, 2008) - iPerceptions Inc. (TSX-V: IPE) today announced that they will be participating as exhibitors, speakers and Gold-level sponsors of the eMetrics Marketing Optimization Summit to be held May 4-7 at the Palace Hotel in San Francisco.

Since 2002, the eMetrics Optimization Summit has brought together the brightest minds in the worlds of online marketing, research and business in the name of online ROI. The event has been seminal in facilitating peer networking, discussion and idea-making, and driving forward progress in the web analytics industry and the online marketing sphere as a whole.

iPerceptions will be available to discuss their market-leading Voice of Customer Analytics Solution (the webValidator) as well as their recently launched free survey product, 4Q. 4Q is a simple survey solution that promises to revolutionize web analytics and online market research. It was developed based on a fusion of Avinash Kaushik's well known model of the perfect survey questions and iPerceptions' proven survey methodology. 4Q is designed to revolutionize interactive marketers' understanding of their websites, because at its core it leverages the voices of real site visitors. At no cost, 4Q helps marketers to understand Purpose of Visit, Task Completion Rates, Customer Satisfaction, and, perhaps most importantly, why website visitors are unable to complete their tasks onsite.

"The eMetrics Optimization Summit is an event we consistently love attending. The delegates are among the most engaged in the industry -- they are dedicated to providing the best possible website experience to their users, and measuring that experience every step of the way," said Jonathan Levitt, VP of Marketing at iPerceptions. "That's where our solution comes in. Our proven research methods are helping organizations know satisfaction," he said. Jonathan Levitt will give a presentation at the Summit entitled "4Q - NO MORE EXCUSES! A Free and Simple Survey Solution to Understand Satisfaction, Purpose of Visit and Task Completion."

"iPerceptions has really been shaking things up in the web analytics sphere recently with their launch of the free 4Q survey service," said Jim Sterne, conference producer and president of the Web Analytics Association. "We are happy to have them on board once again as Gold sponsors and look forward to what they will contribute to the event," Mr. Sterne said.

The iPerceptions Team can be found at Booth #32 at the eMetrics Marketing Optimization Summit in San Francisco.

About the iPSI and the webValidator Continuous Listening Solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites, across ten verticals and contains over 60 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics and voice of customer analytics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; intent, task completion and customer loyalty.

About iPerceptions:

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Media information:
    Jonathan Levitt
    Vice President Marketing
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Investor information:
    Jerry Tarasofsky
    Chief Executive Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Martin Faucher
    Chief Financial Officer
    iPerceptions Inc.
    Tel : 514-488-3600
    Fax: 514-484-2600