November 01, 2007 10:19 ET

iPost Integrates With Omniture SiteCatalyst® to Help Businesses Target & Increase Return on Email Marketing Campaigns

Research Shows That Linking Website Behavior to Email Campaigns Dramatically Improves Relevance, Results

NOVATO, CA--(Marketwire - November 1, 2007) - iPost, provider of strategic email solutions, announces its integration with Omniture SiteCatalyst® via the Omniture Genesis integration platform in a move that will help companies consolidate their email and web analytics programs into a unified marketing effort. Using Omniture Genesis, iPost clients can optimize email campaigns based on such behavioral attributes as conversion rates and contribution to revenue, or website activity such as abandoned shopping carts. They can also re-market to website visitors and key market segments based on dynamic marketing segments spanning current and historical data.

A recent study by JupiterResearch shows that targeted emails that leverage website clickstream data of the sort provided through the Omniture Genesis integration generate on average nine times the revenue of non-targeted email campaigns, and up to 32 times the net profit of undifferentiated broadcast campaigns.

By tracking and combining actionable data from both website and email interactions, iPost and Omniture Genesis allow business to:

--  Track subscriber behavior across the entire lifecycle -- from lead to
    loyal purchaser -- by combining Omniture's best-of-breed web analytics and
    iPost's unparalleled flexibility, deliverability, and interoperability.
--  Integrate their iPost email marketing efforts into their Omniture web
    analytics to provide insight into subscriber actions and preferences and to
    enable highly targeted messaging that gets results.
--  Convert more browsers into buyers and increase ROI by associating
    email click and view data with web behavior to send messages that have
    relevance to customers at their particular part of the lifecycle.
--  Predict purchasing behavior using iPost's Autotarget™ technology
    which incorporates behavioral analytics and RFM analysis with your cross-
    channel data stream provided by Omniture Genesis.

The integration procedure is simple and intuitive. A "plug and play" wizard walks the user through the points of the system, including synchronizing and initializing the integration. After a simple setup, the iPost messages are tagged for tracking by Omniture, and marketers will be able to use this integration to manage all aspects of their email marketing campaigns, including:

--  Purchase Profiles -- Increase repeat orders and average order value
    through campaigns targeted by visitor purchase patterns
--  Cart Abandonment Profile -- Help visitors become customers through
    fine-tuned campaigns specifically designed to encourage completion of the
    order process
--  Product/Content-View Behavioral Profile -- Reach prospective customers
    through marketing segments based on product views and content access

"We are pleased to be able to offer this added value to our clients," said iPost Vice President of Sales Marsha Stark. "Businesses turn to iPost because of our proven record in optimizing conversions and therefore return on investment, and we are always looking for ways to make their email marketing campaigns even more effective. With the recently announced acquisition of Visual Sciences, Omniture continues to be the dominant web analytics solution provider and iPost is extremely pleased to be announcing this enhanced interoperability via Omniture Genesis."

A form is available at to request information about iPost's range of services or to request a demo. You can also send email to or call toll free at 1-877-934-7678.

About iPost

Founded in 1996 by a team of email and data technology experts, iPost creates effective email campaigns for driving sales, website traffic, and integrated branding programs. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Bon Ton Department Stores, and Brocade. For more information on iPost, contact Marsha Stark at 415-382-4000 or Also visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

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