SOURCE: QualityHealth

August 26, 2010 10:52 ET

iVillage and QualityHealth Announce Strategic Partnership

Partnership to Expand Audience Reach, Increase Sales Offerings and Broaden Product Development

NEW YORK, NY--(Marketwire - August 26, 2010) -  iVillage, the essential digital brand for women on the web, and QualityHealth, the leader in targeted customer acquisition solutions for healthcare marketers, have formed a strategic partnership, significantly expanding the offerings of both brands to a wider audience of both consumers and advertisers. The partnership was announced today by Jodi Kahn, Executive Vice President, iVillage, and Rob Rebak, Chairman and CEO, QualityHealth.

As part of the partnership, iVillage will exclusively manage display-advertising sales for QualityHealth's flagship consumer health site, QualityHealth.com, and bring the iVillage-QualityHealth combined health audience reach of a top 5 health site to its broad client base. QualityHealth will be the exclusive provider of performance-based marketing solutions on behalf of healthcare brands promoted across iVillage's 30 + million monthly unique visitors. Additionally, iVillage Health and QualityHealth will share content and collaborate on the development of new health tools, providing a wider array of health information and services to their combined audience.

"This partnership creates an incredible opportunity to deliver an even larger segment of the powerful female consumer to advertisers," said Kahn. "At the same time, it allows us to provide the millions of women in the iVillage community with additional health offerings -- a category we know is critically important to them."

"We are excited to partner with iVillage. The opportunity to significantly increase the scale and quality of our industry-leading performance marketing footprint, plus the addition of iVillage's display-advertising sales expertise, will help drive significant growth for our business," said Rebak.

About QualityHealth:
QualityHealth is the largest targeted online customer acquisition solution for healthcare marketers. The QualityHealth proprietary Acquire2Convert™ platform delivers superior results for clients and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ. Visit the QualityHealth corporate website at QualityHealth, and our flagship consumer website at www.QualityHealth.com.

About iVillage:
iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month (comScore July 2010). With over four million plus conversations annually and thousands of specific brands talked about weekly, iVillage is at the center of her digital routine. Everyday women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in areas of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. Additional businesses and brand extensions within iVillage include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. iVillage Inc., is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group. Join iVillage's Facebook group at www.facebook.com/ivillage and follow us on Twitter at www.twitter.com/ivillage

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