March 20, 2006 11:34 ET

IABC/BC: Cutting Through Organizational Clutter

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 20, 2006) -

Case Study: How Vancity is dealing with information overload

Information overload is a growing problem that's overwhelming staff, bogging down corporate programs and impacting productivity in organizations everywhere. Managers of corporate and internal communications teams who are facing these issues will want to attend Cutting through Organizational Clutter, a breakfast session on Tuesday, March 28, sponsored by the BC chapter of the International Association of Business Communicators.

This case study features Vancity Credit Union and how the organization is slashing information overload to prevent employees from tuning out. "When we streamline and simplify the information sent to front line employees and managers, they're better able to quickly prioritize and process it. This increases their capacity to spend time on high value activities like building relationships with our members," says Allison Rugge, Communication Specialist at Vancity Credit Union. With six years of experience in employee communications, Ms. Rugge is responsible for streamlining internal communications at Vancity. With colleague Tracey Wimperly, ABC, Vancity's Manager of Employee Communications, the two will tell professional communicators how to how to spot the signs of information overload and describe the strategies Vancity is implementing to clean out the clutter.

"This session is spot-on for communicators today," said Maureen Healey, ABC, IABC/BC President. "Organizations are struggling to stem the tide of information being sent to employees who are simply overwhelmed."

Cutting through Organizational Clutter will be held at 7:30 am on Tuesday, March 28 at the YWCA Hotel, 733 Beatty Street, Vancouver. For registration, call 604-878-1320.

The International Association of Business Communicators (IABC) is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. With more than 100 chapters, IABC serves 13,500 members in 60 countries and 10,000 organizations.

IABC/BC, the BC chapter, has a membership of over 380 communications professionals. They provide a vital link between their organizations and the community, by informing residents about products, services, issues and programs that affect their lives. They also help their organization "listen" to the public and other partners who are affected by their actions. IABC members adhere to a strict code of ethics to ensure their behaviour is in keeping with their significant social responsibilities.

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