IABC

IABC

September 28, 2005 11:35 ET

IABC/BC Kicks Off its 2005/2006 Season with Harry Potter Marketer and Publisher, Jamie Broadhurst of Raincoast Books

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Sept. 28, 2005) - Members of the International Association of Business Communicators, BC Chapter (IABC/BC) officially kicked off the season on September 27, 2005, with a networking event that included a guest appearance from the director of marketing for Raincoast Books, Jamie Broadhurst. The event was held at the Vancouver Rowing Club in Stanley Park.

Harry Potter and the Half-Blood Prince officially launched on July 16 around the world, but local copies of the much anticipated novel were accidentally presold in Vancouver. Broadhurst shared his perspective on the approach Raincoast took to manage the high profile public relations campaign to keep the book's contents secret until the official launch date.

"Our kickoff event is one of the most anticipated events of the year for IABC/BC members," says IABC/BC president, Maureen Healey, ABC.

"It's a chance for our members, professional business communicators from across BC, to network and tap into current best practices in the field; hearing about how Raincoast managed the very public process of communicating about the Harry Potter presales and subsequent court injunction was a great opener to our kickoff."

Broadhurst shared his perspective on ensuring Raincoast's message on the reasons behind the court injunction and media coverage were clearly communicated.

"We put a court injunction in place, calling for consumers and media outlets to refrain from revealing the contents of the book, because we know how important it is to a child to keep a secret," said Broadhurst.

"We wanted to respect the privacy of the people who didn't realize they had purchased books that shouldn't have been in stores yet, and we wanted to maintain excitement about the new book for the hundreds of communities hosting Harry Potter parties on July 16. In fact, as a book publisher launching a highly anticipated novel, it was a bit odd to be asking people not to read or talk about our new book!"

About IABC

IABC is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. With more than 100 chapters, IABC serves 13,500 members in 60 countries and 10,000 organizations.

IABC/BC, the BC chapter, has a membership of over 380 communications professionals. They provide a vital link between their organizations and the community, by informing residents about products, services, issues and programs that affect their lives. IABC members adhere to a strict code of ethics to ensure their behaviour is in keeping with their significant social responsibilities.
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