IABC Ottawa

IABC Ottawa

March 06, 2012 15:22 ET

IABC Ottawa Seeks to Define the Future of the Communications Industry with an Interactive Ipsos Reid Ideation Session

In partnership with the University of Ottawa's Graduate School of Public and International Affairs

OTTAWA, ONTARIO--(Marketwire - March 6, 2012) - The Ottawa Chapter of the International Association of Business Communicators (IABC) is pleased to announce a partnership with University of Ottawa's Graduate School of Public and International Affairs to host the "Breaking Down the Silos, The Future Face of the Communications Industry" Ideation Session on March 20th, 2012.

"Over the past few years, the role of communications and communications professionals has changed immensely. Now that everyone can create and distribute their own content and with the line between communicators and the public they try to reach becoming increasingly blurred," says Mike Colledge, President Ipsos Reid Public Affairs. "A session like this is a great way to hear directly from communications professionals on how they are managing today and what they see are the key challenges facing them in the future."

This interactive session will give communications and marketing practitioners from different backgrounds, industries and areas of expertise a glimpse into the future of their industry. IABC Ottawa will collaborate with Ipsos Reid to develop an interactive Ideation session designed to answer the question "What does the future look like for today's communications professionals?"

"While we all scramble to face the challenges resulting from the emergence of new technology individually, we rarely take the time to share our experiences and exchange our thoughts on what the coming years will bring in this ever-changing landscape," says Jennifer Birch, Vice President, Professional Development for IABC Ottawa.

"We are thrilled to be partnering with the University of Ottawa's Graduate School of Public and International Affairs on this workshop, which will focus on group collaboration and the ability for participants to view real-time results of the brainstorming session through the Ideation software. This is unlike anything we've done before," says Birch.

This session will answer questions such as "What does living in a digital world where anyone can influence public opinion mean for communicators as they compete in an increasingly crowded and dynamic space?" and "Are the walls between the various roles in the communications industry crumbling as everyone focuses on mastering the art of the Tweet?"

For more information and to register for the event, visit http://ottawa.iabc.com/breaking-down-the-silos-the-future-face-of-the-communications-industry/

About IABC Ottawa

IABC Ottawa is the voice of Ottawa's communications industry. Founded in 1970, The International Association of Business Communicators (IABC) provides a professional network of over 15,500 business communications and marketing professionals in over 80 countries. As a member of IABC Ottawa, you can tap into a wealth of resources and opportunities that will help increase your value as a communicator. IABC Ottawa brings communications, marketing and creative professionals together to grow in their career and succeed in their jobs.

About the University of Ottawa's Graduate School of Public and International Affairs

Created in 2007, the masters program in public and international affairs offers a bilingual, multidisciplinary curriculum designed for those who wish to pursue careers or further graduate studies related to the fields of public policy, international affairs, and international development. The program has been designed with three objectives in mind: globalization, multidisciplinary and distinguished partners.

About Ipsos Ideation Methodology

Ipsos Ideation is used to facilitate brainstorming, integrated thinking, cross functional collaboration and strategic planning by leveraging technology and software to create a high-energy, interactive and efficient alternative to more traditional meeting approaches.

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