SOURCE: Sitecore


June 28, 2011 01:00 ET

IAK Verzekeringen Looks to Sitecore to Personalize Online Customer Experiences

80-Year-Old Brand Chooses Sitecore's Digital Platform to Gain Real-Time Online Data

SAN FRANCISCO, CA--(Marketwire - Jun 28, 2011) - Sitecore today announced that IAK Verzekeringen, one of the top Dutch insurance intermediaries and subsidiary of Aegon, an international life insurance, pension and asset management company, has implemented the company's Web and online marketing solutions to power its new digital strategy.

"Sitecore's Online Marketing Suite gives us greater insight into the behaviors and patterns of our online visitors," said Dennis Janssen, e-business advisor, IAK Verzekeringen. "By taking into account the user behavior, we can further optimize our website. Furthermore, we can create more positive and personalized interactions with our customers at a lower cost than traditional marketing campaigns, including direct mail."

Working with Sitecore partner, Colours, IAK chose Sitecore's Online Marketing Suite based on its simplicity to integrate all of its online marketing campaigns directly with the website. IAK can now track and better understand its customers and website visitors and more effectively measure its online marketing campaigns. In addition, the new website offers customized views of policy information, personal contributions, insurance claims and damage reports.

"With over 80 years' experience in insurance and financial services, IAK has a large, loyal customer base," said Harry van Rossum, managing director, Sitecore Netherlands. "As the company expands its online presence and marketing reach to further personalize the customer experience, it can easily track and understand customer intelligence and take action by developing profiles of online customers and personalizing content in real-time."

Learn more about Sitecore's Web CMS and Online Marketing Solutions.

About IAK Verzekeringen
IAK Verzekeringen is a modern insurance intermediaries and underwriting business in Eindhoven is part of Unirobe Meeùs Group (part of AEGON). With over 80 years' experience in corporate and collective (staff) IAK Verzekeringen belongs to the top of the Dutch insurance intermediaries. IAK wants its customers the best possible services and seeks cooperation with its customers to its products and services. Personalized and customized, so customers can focus on what they actually consider important in life.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Austrian Airlines, CA Technologies, Ergo Insurance Group, Heineken, ISS, Lloyd's of London, Microsoft, National Suisse, Nivea, Thomas Cook and Visa Europe.

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