SOURCE: InnSuites Hospitality Trust

February 25, 2016 16:30 ET

IBC Announces New Integration Partnership With SiteMinder

PHOENIX, AZ--(Marketwired - Feb 25, 2016) - InnSuites Hospitality Trust (NYSE MKT: IHT)

IBC, the leading independent and boutique hotel provider, is pleased to announce it now offers independent hoteliers more than 60 connections to some of the hospitality industry's most trusted technology providers, including its latest integration partner, the hotel industry's leading cloud-based online distribution platform, SiteMinder.

Says IBC's Pamela Barnhill, president & COO, "IBC is proud to have developed a platform that provides great benefits to today's independent hotel, such as full guest information, access to the InnDependent InnCentives loyalty program, bulk purchasing power for operating supplies, and live rates and availability which ultimately mean simplicity for the hotelier and speed for the guest. SiteMinder, through its offering of the industry's largest channel management platform, gives our independent hotel clients access to over 400 connections to the world's top PMSs, CRSs and RMSs, and allows them to experience both expansive distribution with the benefits of strong connectivity."

"SiteMinder is pleased to work with IBC in making online distribution easier and more accessible to independent hotels. Our collaboration will enable IBC's independent hotels to better compete with global chains and brands in a more effective and integrated way -- and, importantly, at a fraction of the cost," says David Chestler, EVP Global Enterprise Sales & Business Development.

"It is time for smaller independent hotels to think more strategically about how they spend their marketing and sales budgets and where they can better manage both time and costs. The long tail of distribution is just one area to improve margins, occupancy and ADR. Independent hoteliers need to enhance and diversify their distribution strategy, and our connection with IBC empowers them to do just that."

IBC will host hoteliers with free registration and food and beverage at the 2nd annual InnDependent Lodging Executive Summit at HI Connect in Nashville at Opryland March 17-19, 2016. Many hoteliers also qualify for hosted airfare and hotel. Register now at www.inndependentlodgingconference.com.

Ms. Barnhill, IBC President & COO, can be reached at (602) 944-1500 or pbarnhill@ibchotels.com.

With the exception of historical information, the matters discussed in this news release may include "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are not guarantees of future performance due to numerous risks and uncertainties and are described in greater detail in our filings with the Securities and Exchange Commission. Although we believe our current expectations to be based upon reasonable assumptions, we can give no assurance that our expectations will be attained.

For more information visit www.innsuitestrust.com or www.sec.gov

Contact Information

  • FOR FURTHER INFORMATION:
    Marc Berg
    Executive Vice President
    602-944-1500
    email: mberg@innsuites.com