October 17, 2007 12:35 ET

IBM Unveils the Industry's First Integrated Data Management Environment

Data Studio Slashes Development Time Up to 50 Percent for Developers, DBAs and Data Architects

LAS VEGAS, NV--(Marketwire - October 17, 2007) - IBM Information on Demand Conference -- IBM (NYSE: IBM) today introduced the IBM Data Studio, the industry's first integrated data management environment. Unlike other client-side data management solutions that often only provide functionality for one aspect of the data lifecycle or focus exclusively on database administration, Data Studio unites various aspects of data management into a single environment and supports heterogeneous data servers across platforms.

Data Studio provides customers the ability to boost data-driven application development productivity and perform operational database administration functions from anywhere at anytime. Additionally, Data Studio allows customers to design, develop, deploy and manage their information throughout the entire data management life cycle using a common interface.

The Eclipse-based Data Studio complements the IBM Rational Software Delivery Platform, an integrated set of products and services that helps customers effectively govern the business process of software and systems delivery, and is extensible with plug-ins so customers can customize their development environment to seamlessly manage their data. The fully integrated nature of the IBM Data Studio simplifies collaboration among developers and DBAs. As a direct result of this optimized, collaborative environment, development time can be slashed by up to 50 percent.

"IBM Data Studio extends our portfolio of Information on Demand offerings to the developer and administrator communities," said Ambuj Goyal, general manager, IBM Information Management. "Data Studio provides a central location to perform all common and essential database management functions needed to allow the highest level of integrated data life-cycle management."

Data Studio is a comprehensive suite of integrated tools that support the design, development, deployment, management and governance of database solutions, including optimized XML tools for pureXML, an integrated query editor for both SQL and XQuery expressions, and Web services support to expose database operations as services.

Customers testing the new IBM Data Studio include leading chemical distributor, Univar USA, which is using Data Studio with its existing DB2 environment. Univar has seen a significant increase in productivity since deploying Data Studio.

"IBM Data Studio enables us to bridge the gap between object-oriented design and relational database technology. As a result, we can speed the development of high quality applications and improve developer productivity by between 25 and 50 percent," said Kevin Campbell, Application Architect at Univar. "IBM Data Studio has advanced the ease of developing, debugging and testing stored procedures by leaps and bounds."

With a common, open-source code base, other development products, such as IBM Rational Application Developer and IBM Rational Data Architect can be plugged-into Data Studio, as needed, to meet evolving customer needs. In addition, the single intuitive user interface and support for all IBM data servers simplifies the task of training new employees to utilize the system.

IBM Data Studio offers customers industry leading capabilities in three key areas:

  1.  Increases productivity throughout the data management process
        --  Slashes development time up to 50 percent with an integrated
            data management environment.
        --  Promotes collaboration across roles to optimize data server
            and application performance.
        --  Accelerates Java development productivity with new pureQuery
            data access.
        --  Simplifies development of applications implementing industry
            specific XML standards.
        --  Monitors data server operation and performance anywhere,
            anytime from a Web browser.
  2.  Simplifies and speeds development of new skills for employees
        --  Learn once, use with all supported data servers.
        --  Easy-to-use and integrated user interface, compatible with the
            Rational Software Delivery Platform.
        --  Extensible with Eclipse plug-ins to customize the environment
            for each team member.
  3.  Accelerates data as a service for Service Oriented Architecture (SOA)
        --  Develop and publish data as a Web service without programming.
        --  Offers support for Web 2.0 protocols and format.

IBM Data Studio will be available as a free download on October 31. IBM also will offer a low-cost yearly support option, if needed.

Customers, developers and partners can find out more about this new data management environment at

For more information about IBM, visit

IBM, DB2, DB2 9 Viper 2, pureXML and the IBM e-business logo are trademarks or registered trademarks of International Business Machines Corporation. For a list of additional IBM trademarks, please see

All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

Contact Information