iBrands Completes Merger of Avita Beverage Company

IRVINE, CA--(Marketwired - Jul 20, 2016) - iBrands Corporation Inc. (OTC PINK: IBRC) today announced that it has completed the merger of Avita Beverage Company LLC, a provider of a Premium Natural Artesian Alkaline Water. The Merger complements iBrands' leading-edge product portfolio and enables a new channel for distribution in the high-volume C-Store Industry.

Avita Beverage Company, LLC will continue its operations out of their production facility in Roscommon, Michigan and its corporate headquarters in Los Angeles, CA, led by the current CEO, Clinton L. Stokes III. www.myavitawater.com

Mr. Stokes describes Avita as "a Natural Premium Artesian Alkaline Water producer and bottling company. Avita is bottled at the source, from our protected and preserved aquifer located in Michigan's Au Sable Forest. We produce a healthy, eco-socially responsible product that meets the requirements for certification for any state in which the product is to be distributed. Additionally, our Natural Premium Artesian Alkaline Water is a 3-time winner of the prestigious award for taste from Berkeley Springs International Water Tastings. Avita is committed to bringing the best quality, ultra-pure, natural artesian alkaline water product to the marketplace. Avita water boasts a pH of 8.0 with an exceptional mineral profile, thereby providing an alternative healthy beverage with optimal hydration to all active individuals and athletes around the world. It is Avita's mission to increase the consumer's awareness of the benefits of our product as an essential component of a healthy lifestyle."

Michael Ogburn, CEO of iBrands: "We have been working with Avita for several months now to close this deal because we saw the value of the brand as the logical next step for the health and fitness consumer and their dedication to being the 'go to' water for first responders. Their philanthropic compassion with Veteran Charities, Homeless Outreach programs and response to the Flint Water Crisis really set them apart as not only being one of the first water companies to 'do their part,' but also showed that their mission statement is genuine. Their partnership with the Los Angeles Dodgers, Golden State Warriors and Detroit Pistons shows that their brand is not just a mid-level brand, but a global power-house in the fitness and wellness space. We plan to further leverage their sales platform within the C-Store, Indian Casino, Indian and Military Store channels."

Terms of the Merger are 5,000,000 of Series "C" Restricted Convertible Preferred Shares.

About iBrands Corporation, Inc.:

Headquartered in Irvine, California, iBrands Corporation, Inc. engages in the manufacturing and distribution of Ultra-Premium Vapor and Beverage products. The company offers a wide variety of Vapor Products, E-Liquids and Natural Beverages that are made in the USA.

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