SOURCE: ICMD.com

ICMD.com

June 28, 2015 23:35 ET

IC Media Direct - Content Marketing Strategy Boosts Your Google Reputation

NEW YORK, NY--(Marketwired - Jun 28, 2015) - One of the truisms of the PR and marketing industry is to "always control the message," and as the industry evolves to encompass the highly important aspect of search engine ranking and results, a new publicity strategy has emerged. Called "reputation management" it is the science and art of maintaining control of the client's message by understanding how to work collaboratively with the Google algorithm. The leader in this new field is ICMediaDirect.com. Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.

The importance of online buzz cannot be underestimated and can lead to measureable business results. It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business' sales by 5 to 9%. And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours. Through it's nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results. They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for. Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources. Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.

With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages. The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.

IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row. The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.

To find out more, visit http://www.icmediadirect.com

IC MediaDirect - Google+: https://plus.google.com/115958791732157489400/posts

IC Media Directs - Presents Advanced Google Reputation Management Solutions - Reuters: http://www.reuters.com/article/2015/05/25/idUSnMKWhbKxQa+1ca+MKW20150525

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