February 07, 2016 23:54 ET

IC Media Direct -- Leader in Online Reputation and Brand Repair

NEW YORK, NY--(Marketwired - February 07, 2016) - IC Media Direct, a Washington and New York-based Public Relations and Reputation Management agency, is offering professional insight on the importance of online reputation for individuals and businesses. The company has been providing brand repair services since 1996, and has assisted many notable people in improving their online presence. In 2014 and 2015, IC Media Direct received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for having demonstrated a high regard for honoring business ethics and corporate values.

Reputation management is often overlooked by companies trying to establish a solid online presence and build trust. Local business directories make it easy for customers to review their personal experience with a brand, and businesses should be extremely aware of how their enterprise is perceived by potential customers. According to IC Media Direct, "what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online." It's important for companies to monitor customer reviews to help identify and address the negative ones. 70 percent of buyers said they are affected by online criticism before making a purchase, and any negative feedback might deter them from choosing the products or services offered by a specific company. There are several ways of handling negative reviews, and IC Media Direct highlights that the best approach is to respond promptly and address the issue offline. "Negative feedback shouldn't be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations," says a spokesperson for IC Media Direct.

Reputation management should be at the top of companies' marketing strategy because of the impact that online reputation has, and how it can directly impact the efficiency of previous marketing efforts. When customers go online to learn more about a company or product, finding negative reviews will almost always drive them away. A lot of that confidence comes from positive reviews from actual customers, and when no such information is available, customers choose not to take any risk.

Founded in 1996, IC Media Direct is the leading provider of online reputation and brand repair services. Being two years older than Google, IC Media Direct provides revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, releasing a groundbreaking handbook on Google brand repair last year.

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