SOURCE: IC Places, Inc.

IC Places, Inc.

January 24, 2011 16:10 ET

IC Places Celebrates 100 Million Viewer Milestone

WINTER PARK, FL--(Marketwire - January 24, 2011) -  IC Places, Inc. (OTCQB: ICPA) (PINKSHEETS: ICPA) -- Today events website IC Places announced it has hit a major milestone in program viewership. In January of 2011 video shows produced by IC Places have reached the 110 millionth viewer milestone. IC Places owns and produces 10 popular shows that can be seen on all www.icplaces.com city websites as well as on its partner networks.

Most viewed shows include "The Instant Movie Review" with Host Steve Samblis, "IC Places Sports" with Hosts Lee Goldberg and Gary Cohl, "Cooking For Bachelors," "1st Look" and "icTrailers," which features all the latest movie trailers fresh from the studios as soon as they hit the street.

IC Places saw its largest spike in viewership shortly after the company opened its new Production Facilities in Winter Park, Florida. The new Studios allowed IC Places to bring on new shows at a more affordable cost thusly allowing the company to expand into new shows. From the months of July to September alone IC Places show viewership reached over 20 million a month. By January 2011 the 110 millionth viewer watched an IC Places-owned show.

Monetizing Viewership
With IC Places website traffic and show viewership increasing, IC Places has taken the next step to capture revenues from its site views. 

As of January of 2011 IC Places will launch a new video player and content management system which integrates the top three advertising networks on the web. The system will automatically deliver shows to each IC Places city site based on local criteria. Each show will be preceded by a per-roll advertisement. Ads will range from National to regional to local.

About IC Places:
(http://www.icplaces.com)
IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.icplaces.com/orlando.

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