SOURCE: IC Places, Inc.

IC Places, Inc.

February 28, 2011 16:10 ET

IC Places Signs New Advertising Agreement for Interactive Advertising on Its Shows

WINTER PARK, FL--(Marketwire - February 28, 2011) - IC Places, Inc. (OTCQB: ICPA) (PINKSHEETS: ICPA) is pleased to announce that it has signed an advertising agreement with leading online video advertising network, Tremor Media to deliver 6 million monthly interactive in-stream ads over the IC Places Network of City Websites.

IC Places produces several popular weekly video shows. These shows include The Instant Movie Review, Instant DVD Review, Cooking for Bachelors, 1st Look and IC Sports. The agreements allow IC Places to monetize viewership with cutting edge video ad formats, such as vChoice from Tremor Media, which allows advertisers to go beyond traditional pre-roll by presenting the viewer with options to view additional video content such as multiple TV ads, product reviews, tutorials, or long form branded content within the video player as part of the pre-roll experience.

For example, utilizing Tremor Media's vChoice ad format, an auto maker could present a short teaser video of a featured model before an IC Places show, followed by several video choices such as 1) explore the entertainment system and view a demo of the DVD player; 2) watch a Consumer Reports video comparing this model to others in the same class; 3) watch a video on safe driving tips; and 4) search the inventory and pricing of local dealers in the user's area. All of this can be experienced by the viewer inside of the player, without leaving the IC Places page.

Tremor Media's Acudeo® technology provides IC Places with a full suite of products and services to monetize streaming video and maximize ROI, while supporting advanced ad formats such as vChoice. In addition, the Acudeo platform allows IC Places to schedule, inventory, and dynamically deliver in-stream video and overlay ads from multiple ad sources within a single control center and provides access to the industry's leading revenue sources, allowing IC Places is able to monetize video not just via Tremor Media but also via other major ad networks.

"Once the shows we produce reach a hundred million in viewership across the net, we searched for a way to monetize the views over our networks," said Steve Samblis, President of IC Places, Inc. "Tremor Media's Acudeo platform offered the most sophisticated Ad Management System for monetizing video, allowing us to maximize ROI while maintaining full flexibility and control over our video advertising inventory. Working with Tremor gives us the finest quality and quantity of advertising on our networks and results in the highest ROI possible."

About IC Places:

IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit

About Tremor Media:


Tremor Media, the leader in online video advertising, provides brand advertisers with in-banner and in-stream video advertising solutions on top-tier publisher sites with a combined 167.9 million uniques, reaching 84.7% of internet users. Tremor Media's innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media's Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry's most flexible and easy to use ad policy management tools and provides access to the industry's leading revenue sources including turnkey integrations with all major video ad networks, ad serving and video analytic technologies. With Tremor Media's Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

Safe Harbor Statement

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by IC Places, Inc. with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of IC Places, Inc as of the date of this release. IC Places, Inc. and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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