SOURCE: IC Places, Inc.

IC Places, Inc.

August 15, 2011 16:31 ET

IC Places Sponsors Pro MMA Fighter Ross "The Real Deal" Pearson for UFC 134 in Rio de Janeiro on August 27th, 2011

HOLLYWOOD, CA--(Marketwire - Aug 15, 2011) - Fight Management UK and IC Places, Inc. a publicly traded company which trades on the OTCQB under the stock symbol ICPA (OTCQB: ICPA) announced today that the Ultimate Fighter 9 Tournament winner Ross "The Real Deal" Pearson will represent IC Places at UFC 134 in Rio de Janeiro.

Ross "The Real Deal" Pearson will wear the icPlaces.com logo on his trunks, walkout shirt and banner at UFC 134 as the UFC returns to the home of MMA, Rio de Janeiro, Brazil. The UFC 134 Fight Card is loaded with tremendous athletes and promises to be an absolute barn burner bringing international attention to the hottest growing news and entertainment website icPlaces.com.

UFC 134: Silva vs. Okami, also known as UFC 134: Rio, will take place on August 27, 2011 at the HSBC Arena in Rio de Janeiro, Brazil. The international pay per view audience is expected to be one of the largest ever, as is the live arena attendance where tickets sold out almost instantly.

"I am excited to announce the sponsorship with IC Places," says Ross Pearson. "I am thrilled to be part of IC Places, as the company begins its assent into the top ranks of web and broadcast entertainment sites. Everything I see indicates that icPlaces.com will be the place to find great entertainment and the insider secrets to the best places to visit around the world. I am bringing new skills into this fight and have been training out in San Diego for this one with the guys at Alliance Gym, and am aiming to make everyone proud to be associated with me when I pick up this next win."

"Ross Pearson is an outstanding athlete as well as an absolute gentleman and we are delighted to have him be a part of our team at icPlaces.com," said Steven Samblis, editor-in-chief. He went on to say, "This sponsorship will allow us to reach a wider audience with our shows and in the process build new viewers and fans to icPlaces.com websites, including international fans who will be visiting the US on vacation. We want people to know that they can find interesting news, great entertainment, and the best places to eat, and visit by surfing our site. We also want everyone to know that while we are focused on the United States at this time we plan to launch www.icPlaces.com into international markets; we are coming to your city soon!"

Jock Putney of IC Places said, "We recognize the incredible enthusiasm that the fans have for the sponsors of the UFC and their favorite MMA fighters. These venues provide us with tremendous opportunities to reach an audience that is growing at a phenomenal pace. We believe that this will translate into increased viewership of our website and our shows that run on the indoorDIRECT Network. The viewers of MMA events perfectly fit our online audience, and that of our show on the indoorDIRECT Network which is featured in 3,000 quick service restaurants such as Taco Bell, Carl's Jr., Wendy's, Denny's and KFC across the United States. As our footprint grows, we want to catch the attention of people like Dana White of the UFC as we hope to interest them in www.icPlaces.com as an outlet to reach new fans."

IC Places is working on a new show that is geared toward the MMA audience and anticipates that show launching in the third quarter of 2011. You can catch all IC Places shows at www.icPlaces.com, from there pick the city closest to you. For a list of restaurants locations to see this and subsequent episodes of IC Places' "1st Look" and other shows, you can visit http://indoordirect.com/find-a-restaurant/.

About IC Places:

IC Places, Inc. is a public company which trades on the OTCQB. OTCQB companies are report with the SEC, making it easy for investors to identify companies that are current in their reporting obligations. IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.icPlaces.com/orlando.

IC Places Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Media Contacts
    IC Places
    Jeff Thompson
    407-442-0309 Ext. 4
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