SOURCE: IC Places, Inc.

IC Places, Inc.

May 20, 2011 07:00 ET

IC Places' Weekly Video Show "The Instant Movie Review" Inks Clothing Sponsorship Deal With XOOS French Shirts

WINTER PARK, FL--(Marketwire - May 20, 2011) - IC Places, Inc. (OTCQB: ICPA) -- Today, IC Places announced it has entered into a clothing sponsorship agreement with upscale shirt designer XOOS French Shirts. XOOS, which has shops in Paris and Montreal, recently opened their first US store in the trendy Tribeca area of New York City.

XOOS French shirts will be worn by the co-hosts of the "Instant Movie Review" and "1st Look Red Carpet" shows. The shirts come in a variety of colors and patterns, and they're all limited-edition: Once a style sells out, it's gone for good. The shirts are designed in Paris and made in Turkey. Turkish cotton and Egyptian cotton are the highest quality.

"While attending the 2011 Tribeca Film Festival 'The Instant Movie Review' I discovered the clothier around the corner from my hotel," said Steven Samblis co-host of the "Instant Movie Review" and "1st Look Red Carpet" shows. He went on to say, "I purchased one shirt which I wore on the red carpet that evening. The shirt was an astounding hit on the carpet with actors and directors alike all remarking about it and asking where I had found it. I returned the next day to the store and spoke to Richard Lebrunie who runs the store and showed him the footage. It was obvious to both of us that his line of shirts had to become the new look of our shows."

Under the agreement, XOOS French Shirts will be the exclusive line of shirts worn by the show's hosts during movie reviews and Red Carpet interviews for the next two years. IC Places and XOOS will participate in cross marketing of their name brands beginning with the display of cross promoting advertisements on each other's sites.

About XOOS (http://www.french-shirts.com)
XOOS French Shirts opened its first U.S. Flagship store in Tribeca, New York City with an original and unique concept: editing every week 100% high quality cotton dress shirts in a very limited edition. From the business corporate style to the latest Dandy fashion trends, everyone finds something to its advantage!

Created in Paris by French designers, XOOS started to build up its reputation on the finest fabrics, stylish designs and details to meet the highest men & women expectations to stand out and wear unique shirts. XOOS now has stores in Montréal (Canada), London (United Kingdom) and New York City (U.S.A.) located in Tribeca on Lispenard Street, just off 6th Avenue.

About IC Places: (http://www.icplaces.com)
IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.icplaces.com/orlando.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    IC Places, Inc.
    Steven Samblis
    President/Chairman of the Board
    407-442-0309 ext. 2