SOURCE: iCadenza


May 10, 2011 06:01 ET

iCadenza Gets Nod of Approval From San Francisco Opera Center

Endorsement of Performing Arts Career Enhancement Firm Comes on Eve of Opera America Presentation

LOS ANGELES, CA--(Marketwire - May 10, 2011) - iCadenza (, a unique new firm designed to provide aspiring artists the promotional and marketing tools they need to reach their individual career goals, has received an endorsement from the world-renowned San Francisco Opera Center.

According to iCadenza's co-founders, Jennifer Chernick and Julia Torgovitskaya, both young performing artists and entrepreneurs in their own right, the endorsement comes on the eve of the company's workshop and exhibition at the Opera America Conference now underway in Boston.

Today's workshop at the Hyatt Regency Boston is titled "Best of Both Worlds: Making Your Young Artist Program Shine" and fits the conference's entrepreneurial focus.

Based in Los Angeles, iCadenza is believed to be the first of its kind in the performing arts industry to use new technology, social media and other proven marketing tools. Customers are profiled on its website and set up with social media accounts, invited to workshops and offered personal counseling.

iCadenza's clients are typically classical musicians who are either recent graduates or current students, older artists who seek online presence for their careers, and small arts organizations that need a marketing boost.

"Receiving this endorsement from one of the top opera companies and best young opera programs in the nation validates our goal to help eliminate a huge challenge facing unknown artists -- the inability to translate their musical talents into lucrative careers," says Torgovitskaya.

San Francisco Opera is distinguished by its premier main stage performances and also for its renowned Merola and Adler Fellowship programs for young artists.

According to Sheri Greenawald, director of the San Francisco Opera Center which oversees both programs, "iCadenza offers a great service to singers and musicians trying to bridge the gap between their education and careers. The company's innovative approaches are unlike anything I've encountered and offer a fantastic opportunity for singers to establish their online presence."

Contact Information