SOURCE: iCadenza


July 25, 2011 06:01 ET

iCadenza's First 'Future of Music Festival' Premiers Aug. 17-20 at Colburn School in Downtown L.A.

LOS ANGELES, CA--(Marketwire - Jul 25, 2011) - The rising stars of classical music will be on display in the first annual "Future of Music Festival" Aug. 17-20 in Zipper Hall at The Colburn School, 200 S. Grand Ave., in downtown Los Angeles.

The event, produced by iCadenza ( and Cadenza Artists (, fast-growing L.A.-based firms that help both young and seasoned classical artists realize their professional dreams, will feature performances by musicians on the Cadenza Artists' roster and by winners of iCadenza's first "YouCadenza Young Artists YouTube Competition."

Performers include:

The Israeli Chamber Project -- an ensemble of young Israeli-born musicians, acclaimed for their "first-class individual and collective artistry."

Mezzo-Soprano Laurie Rubin -- praised for her "compelling artistry," her leading roles include Penelope in Monteverdi's "The Return of Ulysses" at the Greenwich Music Festival.

Tenor Philip Alongi -- a tenor known for his performances as Cavaradossi in Tosca and Luigi in Il Tabarro and appearances on NBC's Today Show.

Baritone Zachary Gordin -- lauded as a "powerful soloist," Gordin is recognized for his acting intensity, the beauty of his voice and his athletic physique.

Pianist Rufus Choi -- praised as "an energized pianist whose white-hot pianism makes you want to love him," Choi's list of achievements is growing rapidly.

Pianist Max Levinson -- cited by the Los Angeles Times as "extravagantly gifted," his career was launched when he won first prize at the Guardian Dublin International Piano Competition.

Pianist Assaff Weisman -- a founding member and U.S. director of the Israeli Chamber Project, his intensity, lyricism and communicative style have attracted critical acclaim as "a stunning new artist."

iCadenza co-founders Julia Torgovitskaya and Jennifer Chernick are inviting classical vocalists and pianists, age 18-30, to submit videos of their performances to the YouCadenza Young Artist Competition and to post them on YouTube. Winners will be decided following live auditions and will perform at the festival's Aug. 17 evening show. They also will receive three months of free iCadenza consulting valued at $2000.

The festival's agenda of music and education will try to answer the question: "Where do artists want to take the future of classical music?" All festival attendees will receive a special "Concertgoers' Survival Kit" designed to enhance the concert experience.

Ticket prices and other information about the festival are available by visiting

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