SOURCE: Intelligent Communication Enterprise

Intelligent Communication Enterprise

October 21, 2010 10:43 ET

ICE Corp. Signs Major English Football Legends and Personalities for

Popular Sports Pundits Bryan Robson, Steve McMahon, Steve Darby and Paul Masefield to Contribute Exclusive Content for Football Fans Around the World

PHILADELPHIA, PA--(Marketwire - October 21, 2010) -  Intelligent Communication Enterprise Corporation (ICE) (OTCBB: ICMC), a leading provider of mobile enabled customer solutions, has signed four major English football legends and personalities, Bryan Robson, Steve McMahon, Steve Darby and Paul Masefield. All will be featured on ICE's new social media website for celebrities, (see detailed bios, below).

Introduced in September, is a new mobile social media platform that connects celebrities with their fans and followers around the world, providing mobile messaging and exclusive streaming videos produced personally by celebrities and stars.

Bryan Robson is a former captain of Manchester United and England and a legend in the football world. He was capped an incredible 90 times by his country and won the English Premier League twice. He is currently the manager of the Thai national team and one of the most sought after pundits in the game. Robson is excited about the opportunity to communicate directly with football fans. "I think all footballers are naturally suspicious of the media but Modizo is fantastic because it means I can talk directly to the fans. People know that what I say on Modizo is the real thing, it's not been taken out of context or altered by a journalist or newspaper. I'm not working as regularly as a pundit these days because I am busy managing Thailand but it will be fun for me to be able to share some of my predictions and opinions with the public again," he said.

Steve McMahon played for Liverpool, Everton, Manchester City and England. He now calls Singapore home and is the face of ESPN Star Sports football coverage. His opinions on the game are as respected as any in Asia and McMahon thinks Modizo will allow him to offer football fans even more insight. "As a football pundit I sometimes have to sit on the fence. With Modizo I won't have to hold back. If I think a popular team are playing rubbish and are going to get badly beaten I can tell you as much, even if it's midway through the half. Fans will also have the opportunity to test their prediction skills against mine. You will be able to see what I think is going to happen in any given game and compare your own opinion with mine then see who got it right at the end of the game," he said.

Robson and McMahon will contribute exclusive content to that will be enjoyed by football (soccer) fans across Asia and around the world.

Steve Darby has worked as a coach for football teams all over Asia and is a pundit for ESPN Star Sports. He thinks Modizo will help him get a message across in a way which traditional media is not currently doing. "Asian football is improving rapidly and interest in it is growing too. I've worked in Singapore, Malaysia and Thailand and I have always felt that there is not enough interaction with the fans. I know there are fans out there, all over Asia, who want more information about the teams they follow and I think Modizo is the perfect way for players, managers and coaches to communicate with them," he said.

Victor Jeffery, Editor in Chief of, believes this is an exciting new development which will be of particular interest in Asia.

"Football has a huge following throughout Asia, just like in Europe. These football legends and popular ESPN Star Sports commentators are highly regarded and sought-after for their analysis and predictions of this popular sport. As active contributors to the site, fans will enjoy exclusive access to exciting insider thoughts, views, interviews, predictions and commentary in streaming video format. It will all be spontaneous, instant and uncut," he said.

The signing of these sports stars represents the beginning of the next phase for Modizo, which was launched in Hong Kong in September and now boasts more than 100 Asian celebrities from film and music. The company plans to further expand to cover a broad spectrum of topics and industries with loyal fan followings.

Jeffery believes that this announcement will be the first of many from this exciting new company. "We warmly welcome these football legends to our Modizo family. This move represents not just an expansion of our sports coverage but also our fan base which now reaches around the world to England and the rest of Europe. This prestigious group of pundits and former professional players all support our mission to provide real time, around the clock interaction with fans. will help bring fans up close and personal with their favorite stars, athletes, musical groups and idols from Hong Kong to London and Hollywood to Bollywood. We will continue to announce new Modizors joining the site over the coming weeks, with many more famous names to follow," he said.

Today's new sporting celebrities for Modizo will be introduced on the upcoming international version of the website due to be launched in early December 2010. It will be available in English, Japanese, Chinese, Thai, French, Portuguese, Spanish, German and Russian with other languages to come.

About the New Modizors
Bryan Robson, currently manager of Thailand's national football team and England ambassador for the 2018 World Cup bid, is one of the most notable football players of all time. He is most well known as a midfielder for Manchester United, where he was the longest serving captain in the club's history, leading his team to three FA Cups and a European Cup Winners Cup and earning the nickname, 'Captain Marvel'. He represented England 90 times, making him the sixth most capped England player of all-time, and has the eleventh highest goalscoring tally of 26. In seven years as Middlesbrough manager, he guided the team to three Wembley finals. In September 2009, Robson was appointed manager of the Thailand national team to lead the team through to the 2014 World Cup.

Steve McMahon is a football hero widely admired for his role as part of the late 1980s Liverpool team which dominated English football. He also played for Everton, Aston Villa, Man City and England before moving into management. He is fondly remembered by Liverpool FC and the club's fans placed him 42nd in the '100 Players Who Shook The Kop' poll which asked Red supporters to name the best 100 Liverpool players of all time. He is currently a regular football commentator and analyst for an Asia-based sports broadcaster, ESPN Star Sports.

Steve Darby, an accomplished English football coach, is well known throughout Asia as a pundit for ESPN Star Sports. Darby started out as a goalkeeper in England and went on to play for teams in the United States and Australia. As a manager he led Singapore's Home United FC to a league and cup double in 2003, a semi-final spot in the AFC Cup in 2004 and won the Singapore FA Cup in 2005. He is also remembered in Malaysia for leading Perak FA to a second place league finish in 2006-07 and to the Malaysia Cup final and an AFC Quarter final, the furthest a Malaysian Club had progressed in Asian Competitions at that time. In October 2008, he was appointed Thailand assistant coach, where he currently serves along with Thailand manager, Bryan Robson.

Paul Masefield is famous in football punditry circles as a joker who likes to take a light hearted look at the sport. He played professional football in England for a number of years, representing the likes of Birmingham, Stockport and Preston before playing in the Asian leagues, including the Sing Tao Sports Club and Hong Kong League All-Star team. Masefield operates a coaching school for children, Little League Soccer (, which attracts as many as 3000 children per year. He has coached Singapore Cricket Club in the second tier of Singaporean football and is currently a pundit for ESPN Star Sports. He was Star Sport's roving reporter for the Football Focus 'On the Road' events in Kuala Lumpur, Bangkok and Singapore, marking him out as a true man of the people. He is now very much in demand for media related activities and has recently hosted a series of "An evening with.." featuring the likes of former Liverpool legend Ian Rush and former Leeds United manager Peter Reid. He is also the voice behind the current highly acclaimed series of Tiger Beer commercials. All of this has made Paul Masefield one of the most instantly recognizable faces and voices in Asia.

About Modizo
Modizo is a revolutionary platform for celebrities, stars, athletes and socialites to stay in touch in real-time with their fans, followers and members via any IP video enabled device, be it PC, cell phone, tablet, or Internet-enabled TV. The platform, a virtual 'mobile studio,' provides a highly interactive and engaging medium that is fun and inviting for people of all ages, interests, and geographies.

Modizo differentiates itself from other mobile blogs or social media sites through its premium content. For example, fans can receive privileged Modizodes, the short videos, of celebrity news consisting of current locations, upcoming shows and movies. These exclusive Modizo video clips create value for celebrities by providing a new, very engaging marketing channel.

About Intelligent Communication Enterprise
Intelligent Communication Enterprise Corporation (OTCBB: ICMC) offers a range of innovative enterprise and consumer solutions over the mobile phone. ICE Corp. provides mobile enabled customer solutions in mobile messaging, mobile fraud prevention and leading edge mobile marketing technologies. In its pursuit to carve out a niche in providing mobile enabled customer solutions, the company operates three key divisions under the brands iCEmat (ICE Mobile Authentication Technologies), iCEmms (ICE Mobile Messaging Solutions) and iCEsync (ICE Synchronised Mobile Communities). Intelligent Communication Enterprise is a Pennsylvania USA corporation, with offices in Singapore and Malaysia. For more information about ICE Corp. visit To join Modizo today, go to

Important Cautions Regarding Forward Looking Statements
All statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as "believe," "intend," "expect," "may," "could," "would," "will," "should," "plan," "project," "contemplate," "anticipate," or similar statements. Because these statements reflect Intelligent Communication Enterprise's current views concerning future events, these forward-looking statements are subject to risks and uncertainties. Such forward looking statement include, but are not limited to, management's expectation that the third quarter of 2010 revenues will increase 15%, based on the improvement in the company's SMS business, and the expectation that will contribute significantly to the company's growth. Intelligent Communication Enterprise's actual results could differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to the factors described under the caption "Risk Factors" in Intelligent Communication Enterprise's most recent Form 10-K filed with the Securities and Exchange Commission, and in its other filings. Intelligent Communication Enterprise undertakes no obligation to update publicly any forward-looking statements contained in this press release.

Contact Information

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