May 21, 2012 17:00 ET

'Icebreakers' -- the Key to Networking for Introverts Adds a Sixth Context to Its Relevance API

SAN FRANCISCO, CA--(Marketwire - May 21, 2012) - Available immediately, in the API, a new matching context 'Icebreakers' provides a means for identifying those rare interests shared by individuals that can be the catalyst for bonding.

"While individuals acknowledge common interests, such as a liking for cooking or football, the interests are so common, they do not provide the serendipitous bonding effect that occurs when they discover that they both love the same, obscure TV show, or a particular off-the-beaten-path restaurant," explains Jack Holt, CEO of "Surfacing these 'rare interests' in the context of a Industry Conference, or other large event can make the Networking aspect of a event a much more enjoyable experience for attendees -- especially those who are more introverted."

Powered by the API, TechCrunch is providing a new way for Disrupt NYC attendees to meet one another and network during this year's event. The new service -- TechRecs, uses's Icebreaker context. Attendees will be provided a list of the five people at the event that they should meet, based on shared rare interests, personality traits and demographics.

Since public launch at SxSW earlier this year, more that 120 applications covering a broad spectrum of market segments have been registered to use the API:

  • Digital Media & Publishing companies providing recommendations
  • Brands looking for new ways to engage with their communities
  • Ecommerce companies providing relevant out-of-graph recommendations

If you're attending TechCrunch Disrupt in NYC, visit:

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About TechCrunch Disrupt
TechCrunch Disrupt NYC 2012 ( is TechCrunch's third annual conference in New York City. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate timely disruptions in media, advertising and technology while the afternoons are reserved for the Startup Battlefield where 30 new companies will launch on stage, selected to present from more than 1000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is May 21-23, 2012, at Pier 94 located at 755 12th Avenue (at 55th Street & 12th Ave.) in Midtown New York.

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  • Murray McKerlie