SOURCE: The ICEE Company

The ICEE Company

June 08, 2017 13:49 ET

ICEE® and Coca-Cola® Celebrate 50 Years of Friendship

Retailers can join the celebration by merchandising this iconic flavor with special point-of-sale displays

ONTARIO, CA--(Marketwired - June 08, 2017) - Moviegoers, theme park connoisseurs and adventurous road trippers have been making memories with ICEE by their side for 50 years. Despite ICEE launching more than 150 flavors since 1967, Coca-Cola has remained a top flavor for five decades. To commemorate this long-term partnership, ICEE is offering retailers the opportunity to merchandise the product with special point-of-sale displays highlighting 50 years of friendship.

"It's an exciting year for ICEE as we celebrate 50 years as America's favorite frozen beverage and we're thrilled to have had Coca-Cola by our side for all this time," said Dan Fachner, president of The ICEE Company. "There are not many days that go by where we don't hear someone say their favorite ICEE flavor is Coca-Cola and we suspect it will remain one of our top sellers for years to come."

The ICEE Company will also debut various new flavors, including Fanta Sour Grape®, which is available for Coca-Cola pouring retailers. Consumers can enhance their ICEE experience all year long by using limited-edition packaging and golden spoonstraws -- a fun twist on an ICEE staple.

"Congratulations to The ICEE Company on this important milestone," said Dan Manning, region vice president at Coca Cola. "We are incredibly excited to build on our long-term partnership to inspire and refresh ICEE customers through unique, value-added programs."

For more information about ICEE, visit ICEE.com.

About The ICEE Company
The ICEE Company offers the most comprehensive Frozen Carbonated Beverage package and service network in the industry. Brands include ICEE® and ARCTIC BLAST® frozen carbonated beverages, SLUSH PUPPiE® and ICEE® Slush, parrot-ice® frozen smoothies and cocktails, Java Freeze® frozen and iced coffee and Thelma's® Lemonade. The ICEE Company is a subsidiary of J&J Snack Foods Corp (NASDAQ: JJSF), and operates Distribution/Service Centers throughout the United States, Mexico and Canada.

About J&J Snack Foods Corp.
J&J Snack Foods Corp. is a leader and innovator in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail supermarket outlets. Manufactured and distributed nationwide, our principal products include SUPERPRETZEL, BAVARIAN BAKERY and other soft pretzels, ICEE and SLUSH PUPPIE frozen beverages, LUIGI'S, MINUTE MAID frozen juice bars and ices, WHOLE FRUIT sorbet and frozen fruit bars, MARY B'S biscuits and dumplings, DADDY RAY'S fig and fruit bars, TIO PEPE'S, CALIFORNIA CHURROS and OREO Churros, PATIO Burritos and other handheld sandwiches, THE FUNNEL CAKE FACTORY funnel cakes, and several bakery brands within COUNTRY HOME BAKERS and HILL & VALLEY. For more information, please visit http://www.jjsnack.com.

*MINUTE MAID is a registered trademark of The Coca-Cola Company.
*OREO and the OREO wafer design are registered trademarks of Mondelez International group, used under license.

About Coca-Cola
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Image Available: http://www.marketwire.com/library/MwGo/2017/6/8/11G140706/Images/Picture1-eb1118c53294837fa6a98930b8f6aa1f.jpg
Image Available: http://www.marketwire.com/library/MwGo/2017/6/8/11G140706/Images/Coke_50th_Flavor_ID-b465ac93d12da6e6adae8c5677b95c9b.JPG

Contact Information

  • Contact:
    Susan Woods
    VP of Marketing
    The ICEE Company
    1(800)426-4233