Icefloe Technologies Inc.

Icefloe Technologies Inc.

March 29, 2005 09:16 ET

Icefloe Announces Breakthrough In Cold Beer Technology




MARCH 29, 2005 - 09:16 ET

Icefloe Announces Breakthrough In Cold Beer Technology

TORONTO, ONTRAIO--(CCNMatthews - March 29, 2005) - Icefloe Technologies
Inc. ("icefloe") (TSX VENTURE:ICY) announced today that it has achieved
a technological breakthrough with its patent-pending "Tower Booster."

"The Tower Booster is a highly efficient heat exchange mechanism that is
housed in a beer tower," explained Wayne Newson, icefloe President and
CEO. "By providing a final flash chilling to draft beer just prior to
its release from the tower spout, the Tower Booster produces the coldest
beer in the bar and provides customers with beer that is poured at sub
zero temperatures - the ultimate cold beer experience."

"A Tower Booster can be housed in a branded beer tower and, as such,
provides a point of meaningful competitive advantage for a brewery
and/or its brand in the critical, trial intensive on premise
environment" observed Phil Carter, icefloe EVP. It was this fact that
attracted the Molson Coors Brewing Company to icefloe's new technology

Molson Canadian Sub Zero™ was introduced into the licensee market in
March, 2005, with the first installations completed during the week of
March 14 and will be installed in other restaurants and bars in Toronto,
Calgary, Edmonton and Vancouver in April and rolled out to other
locations throughout the year selected for the initial phase of
installations. The custom-designed body of the Molson Canadian Sub
Zero™ Tower, with its unique condensation tube feature, are designed
and produced by the Drinks Dispense Group, a leading UK manufacturer of
bespoke beer towers and a manufacturing and distributor partner of
icefloe. Final assembly of the towers including installation of
icefloe's patent pending flash chilling technology takes place at
icefloe's facility in Mississauga, Ontario and the majority of the
installation work is carried out by The Draft Guys, icefloe's
wholly-owned subsidiary.


Founded in March 2001, icefloe (TSX Venture Exchange: ICY) is a
Canadian- based company dedicated to the development and
commercialization of its proprietary chilling technology which brings
flash chilling capability in a portable form and enables the beverage
industry to serve ice cold draft beer without excessive foam loss,
anytime and anywhere. Since April 2001, icefloe has focused its efforts
on securing patents for its platform technologies, while developing,
field-testing, manufacturing and marketing commercial products using its
unique technologies. Its wholly owned subsidiary, Draught Guys Inc.,
provides installation, sales and service for both traditional draft
systems and icefloe's proprietary products in the Ontario market.

Icefloe commenced trading on Tier 2 of the TSX Venture Exchange on April
14, 2004 under the symbol "ICY".

The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release. No Securities Commission or other
regulatory authority having jurisdiction over icefloe has approved or
disapproved of the information contained herein.

For more information about icefloe, please visit the company website at

Certain information included in this press release is forward-looking
and may involve risks and uncertainties. The results or events predicted
in these statements may differ materially from actual results or events.
Factors that might cause a difference include, but are not limited to,
competitive developments, risks associated with Icefloe's growth, the
development of the beverage market, regulatory risks, intellectual
property infringement and other factors. Unless otherwise required by
applicable securities laws, Icefloe disclaims any intention or
obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise. More
detailed information about potential factors that could affect icefloe's
financial and business results is included in public documents icefloe
files from time to time with Canadian securities regulatory authorities.


Contact Information

    Icefloe Technologies Inc.
    Wayne Newson
    President and CEO
    (905) 712-7777
    (905) 712-2826 (FAX)