Icefloe Technologies Inc.

Icefloe Technologies Inc.

April 10, 2007 16:31 ET

icefloe Technologies Announces Custom Draft Beer Tower Order for 2007

MISSISSAUGA, ONTARIO--(CCNMatthews - April 10, 2007) - icefloe Technologies Inc. ("icefloe") (TSX VENTURE:ICY). icefloe Technologies Inc. today announced that it has received an order to produce Custom Draft Beer Towers for Labatt Canada in 2007. The total value of the order to icefloe is estimated at $450,000 in incremental sales in 2007.

"We are delighted to again be chosen by Labatt Canada to produce custom draft beer dispensing towers for their brands," said Wayne Newson, icefloe's President & CEO. "We last produced and installed this type of product for Labatt in 2005. The custom draft beer towers are being produced by our partner in the United Kingdom, Drinks Dispense Group (DDg), who specialize in manufacturing and selling custom fonts and beer towers."


Founded in March 2001, icefloe is a Canadian- based company dedicated to the development and commercialization of its proprietary chilling technology which brings flash chilling capability in a portable form and enables the beverage industry to serve ice cold draft beer without excessive foam loss, anytime and anywhere. Since April 2001, icefloe has focused its efforts on securing patents for its platform technologies, while developing, field-testing, manufacturing and marketing commercial products using its unique technologies. Its wholly owned subsidiary, Draught Guys Inc., provides installation, sales and service for both traditional draft systems and icefloe's proprietary products in the Ontario market. icefloe commenced trading on Tier 2 of the TSX Venture Exchange on April 14, 2004 under the symbol "ICY".

For more information about icefloe, please visit the company website at

Certain information included in this press release is forward-looking and may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with Icefloe's growth, the development of the beverage market, regulatory risks, intellectual property infringement and other factors. Unless otherwise required by applicable securities laws, Icefloe disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. More detailed information about potential factors that could affect icefloe's financial and business results is included in public documents icefloe files from time to time with Canadian securities regulatory authorities.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. No Securities Commission or other regulatory authority having jurisdiction over Icefloe has approved or disapproved of the information contained herein.

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