Icefloe Technologies Inc.

Icefloe Technologies Inc.

August 16, 2005 14:53 ET

icefloe Technologies Announces The Sale Of Premium Draught Dispensing Towers To Labatt

MISSISSAUGA, ONTARIO--(CCNMatthews - Aug. 16, 2005) - icefloe Technologies Inc. ("icefloe") (TSX VENTURE:ICY) today announced an arrangement with Labatt Brewing Company Limited ("Labatt") for icefloe to supply branded custom draught beer dispensing towers.

The initial order is for 250 units and will be manufactured by Drinks Dispense Group (DDg) in the UK, a company that icefloe exclusively represents in Canada. The towers will be delivered to Labatt over the next 60 days.

"Working with our partner DDg allowed us to tap into their considerable experience in the draught tower business to come up with a unique and distinct product for Labatt," said Wayne Newson, President and CEO of icefloe. "It's another example of the strategic and financial value of the mutual distribution agreement we reached with DDg in March of this year."

"icefloe and our wholly owned subsidiary, The Draught Guys, have been involved in several projects with Labatt over the years," said Phil Carter EVP & COO for icefloe. "We're delighted to be working with Labatt again on this project."


Founded in March 2001, icefloe (TSX VENTURE:ICY) is a Canadian-based company dedicated to the development and commercialization of its proprietary chilling technology which brings flash chilling capability in a portable form and enables the beverage industry to serve ice cold draft beer without excessive foam loss, anytime and anywhere. Since April 2001, icefloe has focused its efforts on securing patents for its platform technologies, while developing, field-testing, manufacturing and marketing commercial products using its unique technologies. Its wholly owned subsidiary, Draught Guys Inc., provides installation, sales and service for both traditional draft systems and icefloe's proprietary products in the Ontario market.

icefloe commenced trading on Tier 2 of the TSX Venture Exchange on April 14, 2004 under the symbol "ICY".

For more information about icefloe, please visit the company website at

Certain information included in this press release is forward-looking and may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with Icefloe's growth, the development of the beverage market, regulatory risks, intellectual property infringement and other factors. Unless otherwise required by applicable securities laws, Icefloe disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. More detailed information about potential factors that could affect icefloe's financial and business results is included in public documents icefloe files from time to time with Canadian securities regulatory authorities.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. No Securities Commission or other regulatory authority having jurisdiction over Icefloe has approved or disapproved of the information contained herein.

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