SOURCE: Gydja Collection

Gydja Collection

December 19, 2012 10:55 ET

Icelandic Fashion Label Gydja Collection Releases New Hekla Fragrance for Women

REYKJAVIK, ICELAND--(Marketwire - Dec 19, 2012) -  Icelandic fashion label Gydja Collection recently introduced a new fragrance for women to its already popular range of perfumes. The label's new perfume is named after one of Iceland's most active volcanoes, Hekla, and is made with water extracted from the streams that cascade down the volcano's slopes.

Sigrun Lilja Gudjonsdottir, the founder and head designer of Gydja Collection, said, "Both of our former fragrances, EFJ Eyjafjallajokull and VJK Vatnajokull, have been a tremendous success and due to this I wanted to add a third fragrance to the Gydja Parfum range. We chose to name the fragrance Hekla because we extracted and utilised water from streams that rundown from the volcano's slopes. The reasoning for this was to capture minerals that gather in the water as it filters down through the lava rock adding a unique touch to the fragrance."

Sigrun Lilja continued, "Also, for us Hekla symbolises strength, power, and persistence, which are all great qualities we want to promote to women through our products. It is wonderful to be able to offer a perfume that not only smells beautiful but that also encapsulates the power and force of the Icelandic nature all within one glass," continued Sigrun Lilja.

To place emphasis on the use of Iceland's natural elements, the bottle is accompanied by a small piece of lava rock sourced from the base of the Hekla volcano that is attached via a small keychain to the bottle. According to Sigrun Lilja, the fragrance marries the four elements -- earth, water, air, fire -- together: the lava rock symbolises the earth; the water used to make the perfume is sourced directly from Hekla; the air is the oxygen that blends with the fragrance when sprayed, and the fire rises up from the core of the volcano.

"Once the water is extracted from Hekla, it is shipped to Grasse in the South France, the world's capital of perfume, where it is produced by professional perfume makers. The fragrance is sweet, feminine, and full of sweet vanilla and woody undertones. It is also an Eau de Parfum which means it provides a long-lasting fragrance for all to enjoy," explained Sigrun Lilja.

Furthermore, in previous years with the release of Gydja Collection's other perfumes, the company has held large events for the grand unveiling of its products; however, this time around the label has instead decided to give the amount of such costs in the form of bottles of the Hekla fragrance to Maedrastyrksnefndar Reykjavíkur, a foundation that helps single mothers, for gifts this Christmas.

"It's good to be able to help single mothers who are not able to make ends meet and are in need, especially at this time of year in the run up to Christmas. We want to help them by making our contribution and also by helping to distribute the gifts along with members of the Maedrastyrksnefndar Reykjavíkur," commented Sigrun Lilja.

To learn more about the Icelandic fashion label's latest fragrance Hekla and other items in its extensive range of products, visit

Contact Information

  • Contact:
    Gydja Collection
    Heidarsmari 6
    201 Kopavogur
    Tel.: (+354) 551 0200