SOURCE: iCentera


February 14, 2011 08:00 ET

iCentera Partners With InsideView for New Premium Sales Channel

InsideView Provides Insightful Sales Intelligence Content Delivered via iCentera's SE-TV™ Interactive TV-Like User Experience for Sales Professionals

MINNEAPOLIS, MN--(Marketwire - February 14, 2011) -    iCentera, the sales enablement company, today announced its partnership with InsideView, the leading provider of sales intelligence, to provide relevant business and social insights to iCentera customers. To get started immediately, a free version of InsideView will be available to all iCentera customers, while additional content is accessible on a paid-subscription basis. All InsideView content programming will be delivered via iCentera's newly announced SE-TV™, or Sales Enablement TV, an interactive TV-like user experience for sales professionals.

InsideView provides sales teams and channel partners with the most comprehensive, current, and easy-to-use information on any prospect or lead by bringing in data from 25,000+ sources, from Twitter to Thomson Reuters. The company's award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide comprehensive sales intelligence about companies and contacts, and to rapidly increase sales productivity

"We are pleased to partner with iCentera as a new premium channel content provider to their rapidly expanding base of blue-chip customers," said Heidi Tucker, vice president of global alliances for InsideView. "Our insightful, relevant, and up-to-date information will be fully integrated and accessible via iCentera's SE-TV user experience, providing accurate, fresh and comprehensive sales intelligence that will help iCentera's 170,000 subscribers engage in social selling to achieve greater sales productivity, shorter sales cycles, and more closed deals."

"To succeed in today's sales and marketing environment, it is imperative for sales and channel partners to integrate many disparate systems and content sources into their sales process," said iCentera CEO Craig Nelson. "This may include systems like CRMs, pricing and proposal tools, ROI tools, and product configurators, along with a myriad of content sources such as brochures, competitive battle cards, playbooks, and free services like, Twitter, YouTube videos, blogs, and RSS feeds, as well as premium content providers such as InsideView. InsideView has taken the art and science of sales intelligence to the next level by integrating many disparate content sources into a single and meaningful information source, and this is exactly the kind of high-value, premium sales content our customers need to achieve their goals."

To learn more about iCentera's sales enablement solutions, or to get started with iCentera's new SE-TV platform featuring InsideView's real-time sales intelligence content, please contact iCentera at (952) 898-0888 or email

About iCentera:
iCentera is sales enablement, with the industry's most advanced yet affordable hosted Sales Enablement Platform to drive knowledge transfer from marketing resources to sales teams, partners and customers. iCentera's patented platform replaces static sales, partner, and customer portals with a single sales enablement system that adapts to the needs of each user. Customers include NetApp, NBA, TransUnion, Thomson Reuters, Adobe and Mercury Computer Systems. To discover why more than 170,000 subscribers leverage iCentera to optimize sales and drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit us at or

About InsideView:
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within the CRM, browser, or mobile device. InsideView is fully integrated with all market-leading CRM solutions, including CDC Pivotal, Intelecrm, Landslide, Microsoft Dynamics CRM, NetSuite, Oracle CRM On Demand, Oracle-Siebel,, and SugarCRM. InsideView's products are used by more than 60,000 sales professionals and more than 1,000 market-leading companies including Adobe, BMC, Capgemini, Experian and SuccessFactors. For more information, visit

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