SOURCE: Punchh

Punchh

February 18, 2014 11:00 ET

Ichor Restaurant Group Selects Punchh Mobile CRM Suite to Boost Loyalty and Brand Awareness

Canton, Ohio-Based Fast-Casual Restaurant Concept Creator Will Drive Customer Loyalty and Mobile Marketing for Old Carolina Barbecue, Baja Pizzafish and Smoke the Burger Joint Brands in Northeastern U.S.

SUNNYVALE, CA--(Marketwired - Feb 18, 2014) - Ichor Restaurant Group, a multi-brand operator and franchisor of thirteen restaurants throughout Ohio with an additional restaurant opening in Michigan, will be the first Ohio-based chain to employ the Punchh mobile CRM suite throughout its concepts, Old Carolina Barbecue Company, Baja Pizzafish, Smoke the Burger Joint and Wedge.

"In partnering with Ichor Restaurant Group, we will be working with a creative and dynamic restaurant concept creator that recognizes the benefit of engaging customers through their mobile devices," said Jitendra Gupta, founder and CEO of Punchh. "Ichor's use of Punchh's mobile CRM technology will help it drive solid increases in same-store sales and profitability, while giving its customers a remarkably easy and convenient way to interact with these fantastic brands."

Punchh's brand-specific mobile apps allow brands to engage customers in and out of the store with loyalty programs, reviews, referrals, ordering, gift cards, payments, games and surveys. Its cloud-based platform integrates with restaurants' POS systems to track highly detailed customer purchasing data and brand-relevant social media activity. Using customers' individual preferences, purchasing history and demographic data, operators can tailor offers to patrons that bring them back along with their friends.

"With our mobile apps, we make the dining experience fun for consumers while automating it for operators. That simplicity leaves them free to focus on their business and their guests' dining experiences," Gupta said. "By helping those brands increase loyal customer frequency and new customer referrals, our partners realize unparalleled return on their marketing investments."

Ichor CEO and co-founder Brian Bailey said he sees Punchh's platform as an integral component of his plans to expand his young concepts throughout the U.S. Ichor, founded by Brian Bailey and Tim Hug, continues to boost its portfolio with the addition of more concepts in the fast causal segment. Ichor Restaurant Group is the umbrella company for popular Midwest brands Old Carolina Barbecue Company and Baja Pizzafish. The newest addition to the Ichor family is called Smoke the Burger Joint, a one-of-a-kind burger concept that offers smoked patties to intensify flavor, which recently opened its first two units.

"Our brands appeal to demographics that are heavy users of mobile devices, and we recognize our operators' need to engage those customers through that channel," Bailey said. "We're banking on the Punchh platform to increase same-store sales and profitability and we look forward to getting to know our customers better."

ABOUT ICHOR RESTAURANT GROUP:
Headquartered in North Canton Ohio, Ichor is a collaboration of individuals who share a passion for food, creativity and excellence. The restaurant group develops, operates and franchises unique restaurant concepts throughout the Midwest. The group focuses on developing efficient and profitable business models and delivering an extraordinary dining experience to its guests. For more information visit ichorgroup.com.

About Punchh
Punchh, a mobile CRM suite for restaurants, includes mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media, and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in more than 1,400 restaurant locations under brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ & Grill. Operators using Punchh report:

  • Ten percent increases in same-store sales
  • Three- to four-times higher participation rates, 50 percent-plus repeat rates, and new customer referrals for the first time ever
  • Twenty-five percent-plus redemption rates for marketing campaigns
  • Ten- to 15-times more customer reviews than Yelp!

For more information, visit http://punchh.com.

*Photos available upon request.

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