February 16, 2016 21:55 ET -- Offers Strategies to Build Successful Online Presence

NEW YORK, NY--(Marketwired - February 16, 2016) -, a leading public relations and reputation management agency, has outlined powerful strategies that companies can implement for building a strong online brand and controlling search results. This year, digital marketing will see a significant reform, with new trends emerging through different platforms. In an ever-changing marketplace, the company has stated how careful social media planning and video advertisement will help industries seeking an improvement in how they are viewed by the public. 

According to, online reputation management has become one of the most important digital marketing strategies in 2016, enabling businesses to control online results and gain credibility among consumers. Research suggests that companies with a strong content marketing strategy will see 67 percent more engagement among Internet users on a monthly basis. By building trust through strategic messaging, companies can get more customers by communicating their core values and brand voice.

Experts at advise that the use of video and brand messaging will rise in 2016. As more Internet users embrace visual content, social media platforms including Facebook and Twitter are making it easier for brands to successfully grab their audience's attention through silent autoplay videos. Tech giant Google has already started to display in-SERP video ads, boosting brands' online visibility and helping them engage more users at the same time. By communicating information with a more graphic method, videos can capture audiences quickly while increasing brand recognition and ensuring reliability.

Personalization is expected to become the norm in 2016 and companies will refine each message with potential customers. This cannot be achieved without a strong understanding of search engine optimization, mobile marketing trends, and new technologies that will aid in reputation management efforts. recommends incorporating the use of storytelling techniques to communicate brand messages with an increased use of video advertisements. A personalized mix of visual storytelling will have more impact and raise engagement, allowing businesses to build trust with potential customers. "Stories help brands target the customer's emotional core, which results in a more positive response to reputation messaging," states the firm's spokesperson.

Micro-targeting is predicted to improve in 2016, with companies like Facebook already providing advanced targeting options to advertisers. Specialized ads inspire more people to search for a product, making them twice as effective as non-targeted, generic advertisement campaigns. Companies that want to stay ahead of competition should also be mindful of analytics, as marketing data will become critical to powering reputation management campaigns. With large amounts of data already available, companies will make better decisions with respect to their budgets and brand-building techniques. is a PR and reputation management agency based in Washington, DC and New York City. Being two years older than Google, provides quality online repair services that help improve brands' presence and reputation. With their skilled strategies and in-depth knowledge of today's modern media dynamic, the firm was recognized by the Small Business Institute for Excellence in Commerce (SBIEC) as a company that demonstrates a high regard for honoring business ethics and corporate values.

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