SOURCE: Gotti Switzerland Eyewear

August 12, 2013 08:00 ET

Iconic Frame from Original 1993 Gotti Switzerland Eyewear Collection Re-Mastered for 2013

New Titanium Styles Include Modern Twists and Latest Technology

LOS ANGELES, CA--(Marketwired - August 12, 2013) - To celebrate their 20th anniversary, Gotti Switzerland Eyewear is re-mastering the iconic optical style "SAFRA" from their first collection, with the addition of modern twists. The new designs, "PHIL" and "PINO", are priced at $498 retail.

Aptly named "93/13 Celebration Editions", these new unisex styles are perfect for avant-gardists. They are still made from ultra lightweight and durable titanium. However, the updated versions include an oversized shape, and a curved top metal bar and a saddle nose bridge for additional comfort.

The Gotti Switzerland production process combines the latest technological machinery with handmade tools.

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About Gotti Switzerland's Titanium Eyewear

Gotti Switzerland's metal frames are crafted out of the purest titanium available. The entire production process, from the initial prototype to the final coating, takes place in Japan at one of the most renowned factories for high-end eyewear. When it comes to titanium, technology and know-how are everything. The basic form is milled from a 3.5 millimeter thick titanium plate. Various pressing tools then mold the titanium into its ultimate shape, using as much as 200 to 300 tons of pressure to compact the material and give the frames the necessary stability. Several pressing and stamping tools are made especially for the production of each model. Parts of the frame that require more rigidness are subjected to greater compression than those that need more flexibility. This also enables the manufacturing of extremely small and delicate parts without sacrificing stability. Before leaving production in Japan, each pair of Gotti Switzerland eyeglasses goes through 200-250 individual steps, most of which are performed by hand.

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