Addition Elle

Addition Elle

December 04, 2014 10:40 ET

Iconic Plus-Size Super Model Ashley Graham Teams Up with Design Experts Addition Elle

TORONTO, ONTARIO--(Marketwired - Dec. 4, 2014) -

Editors Note: There is a photo associated with this press release.

It has long been Ashley Graham's dream to create her own lingerie line to share her passion for sexy lingerie with her fan base creating a seductive line of lingerie that is a fusion of "sexy luxury" with "incredible fit and comfort" for women of all sizes.

Spring 2015 marks the Nebraska-born model's fifth collaborated with Canada's leading fashion plus-size retailer Addition Elle. This 11-piece collection is comprised of 4 bras and matching panties, a body suit and a sexy short chemise with matching panty. The color palette is classic black and baby blue - perfect for spring - and the mood is modern & sultry.

This collection is all about fit and details. The key look for Spring? Strappy detailing! This hot trend can be seen in the Convertible Bra with its 3-clasp front closure and sexy strapping on the back of the bra as well as the matching thong. The soft lace short-chemise has a provocative open-back while its matching panty is all lace - these showstopper pieces are meant to be seen! The body suit - an absolute must - is not only sensual with its lace trimming, it also has underwire support and shaping panels. Other knock-out pieces in the collection have features such as a suggestive deep-V front gore, removable garters, and peek-a-boo key-holes on the back side of select panties. And of course, Ashley's signature crystal-drop bows can be found throughout the collection.

After much demand, several of Ashley's designs will know be offered in G & H cups in both a padded and non-padded version. The sizing ranges from 36DD - DDD, 38-42 C-DDD, 44 G & H; pricing for this collection starts at $25.00 for a panty, $60.00 for a bra and $90.00 for a bodysuit or glamour chemise.

This collection launches in March 2015 at select Addition Elle stores across Canada and online at www.additionelle.com and Navabi.com

Ashley's Inspiration

"I drew on my experiences as a plus size model to create lingerie pieces that work on the body and are as comfortable and supportive to wear as they are beautiful. My goal was to create a luxurious collection which could flatter women of all sizes and ages, because I have always believed that beauty comes from within and sexy is a state of mind."

"Each piece has a special place in my heart and was inspired by bras in my personal wardrobe that I found to be both beautiful and supportive."

"I collaborated with Addition Elle because I already loved their own lingerie and was so impressed by their expertise in fit. I thoroughly enjoyed each collaboration with the design and merchandising team and I'm looking forward to future collaborations."

Addition Elle's collaboration with Ashley Graham

VP Merchandising Janice Leclerc said "It's been a great pleasure working with Ashley. She is as passionate about beautiful lingerie as we are. We have combined Ashley's ideas with our extensive expertise and fit knowledge in lingerie design to create a truly luxurious collection that is not only beautiful but supportive and affordable to our customers."

ABOUT ADDITION ELLE

Addition Elle has over 30 years of experience in delivering unique, flattering and fashionable clothing for plus size women across Canada. Addition Elle's ready-to-wear collections of intimates, sportswear and career apparel are designed to inspire our customer to look and feel her personal best in every aspect of her life. With over 100 retail locations across Canada, Addition Elle carries a beautiful selection of apparel and accessories designed to celebrate "fashion democracy" for its customers while addressing their fashion and lifestyle needs. Addition Elle fashions can be purchased in-store or online at additionelle.com

@AdditionElle

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