SOURCE: Iconosys, Inc. copyrights Circle Slash TWD in their awareness campaign to fight Distracted Driving

September 09, 2010 01:10 ET

Iconosys Launches Cross-Country "TextKills" Tour to Rally College Students Against Texting While Driving

LAGUNA HILLS, CA--(Marketwire - September 9, 2010) -  Iconosys, the company that developed SMS Replier™, the Smartphone safety app that combats the growing social epidemic of Distracted Driving or Texting While Driving or TWD, is taking to the road to raise awareness regarding the dangers associated with this addictive behavior via a cross-country tour of major college campuses.

SMS Replier™ eliminates the need for TWD through a fully customizable auto-reply to texts and calls, combined with other safety features. In concert with its cross-country outreach, called the "TextKills Tour" (for further information go to, Iconosys has developed a "Collegiate Version" of SMS Replier for the Android, and plans to give away up to 100,000 copies of this product, a nearly $2,000,000 value, over the course of the tour.

Beginning Thursday, September 9th, the tour, led by Iconosys CEO and founder Wayne Irving II, will depart Southern California via a 36 foot motor home -- with scheduled stops at University of Denver, (Sept.11th), Iowa State University (Sept. 12th), University of Iowa (Sept.13th), Northwestern University (Chicago, IL, Sept. 14th), Purdue University (Sept.15th), University of Pittsburgh (Sept 17th), and Wharton/University of Pennsylvania (Sept 18th). Other tour stops may include the University of New Mexico and the Art Center for Design College (both in Albuquerque, NM), the University of Arizona (Tucson, Arizona), as well as other locations to be announced. The tour will culminate in Washington DC on September 21st at the National Highway Traffic Safety Administration's (the NHTSA) second annual National Distracted Driving Summit. 

Iconosys is donating $2 from every sale of this special "Collegiate Version" of SMS Replier™ over the next 2 months to As of 9/11/10, this special Collegiate Version of the app will be made available to everyone and anyone wishing to support this campaign from Iconosys' website for a one-time donation of only $19.95.

"We plan to visit every college in our path that we can possibly fit in," commented Cygel White, Executive Enthusiast, "Colleges are the front line in the battle against TWD, especially during the first month of the new college year. Needless casualties can be avoided, if we'd only just put it down!"

The TextKills Tour will be documented and updates will be posted, including videos and images at each college and high school visited along the Tour route, daily at

According to the NHTSA, in 2008 alone, nearly 6,000 people died and more than half a million people were injured in crashes involving a distracted driver. More than 20 percent of all crashes that same year involved some type of distraction, such as TWD.

At every TextKills Tour stop and at the Distracted Driving Summit, Iconosys plans to inform and educate the public about the dangers of TWD and other distractions while on the road, as well as to offer its Collegiate Version of SMS Replier™ (currently available on most Smartphones) for download to all in attendance.

"With the latest reports indicating that 100,000,000 Smartphones are sold per quarter, we have undeniably become a mobile communications world," commented Irving. "Iconosys is committed to developing viable, life-saving solutions for the addictive and potentially destructive behavior that has resulted from the world's growing reliance on these devices."

The world's infatuation with texting has grown from 4.1 trillion text messages per year in 2008, to more than 1.6 trillion text messages per day in 2010. Iconosys' Irving warns that the side-effects of this practice (death and injury due to car accidents) has yet to be fully realized. It seems to be an undeniable trend that the world is becoming more and more dependent on texting as a primary means of communication, particularly in the case of teenagers -- who reportedly average over 4,000 text messages per month. This "always-on" aspect of our daily lives, which borders on an addiction for many, is opening up the world's eyes to the very real dangers of TWD.

"We feel that our app provides something akin to a medicinal relief for those who suffer from what I refer to as 'texting anxiety,' where the text recipient hears that tone coming from his or her phone, and feels compelled to pick up that phone and check for texting -- regardless of the circumstances," adds Irving.

Recently, MeadResearch, an independent research firm, picked SMS Replier™ as a best of breed technological solution to TWD. A copy of their study can be found at

About is a nonprofit advocacy organization for victims of motor vehicle crashes involving drivers using cell phones. FocusDriven supports victims of cell phone distracted driving and families of victims. Its goal is to increase public awareness on the dangers of cell phone distracted driving by putting a human face on the disastrous impact of the behavior, in order to promote corresponding public policies, programs and personal responsibility.

About Iconosys, Inc.

Iconosys, Inc. is developing a series of technologies designed to make mobile applications better, faster, easier, and ultimately safer to use. Iconosys' flagship product, SMS Replier™, is a revolutionary mobile phone application designed to couple many convenience services with addressing the growing problem of communicating safely while driving a car, truck, or motorcycle.

Iconosys' CEO Wayne Irving II, a pioneer in next-generation telecom concepts, has led the drive to take advantage of GPS and other onboard motion technologies to build lifesaving and life-enhancing products, and to create new and better tools for wireless platforms and operating systems.

Iconosys proprietary technology, developed with support from Motorola, is a complex series of algorithms and readings from the technology running on today's Smartphones; this includes, without limitation, GPS and other motion sensoring, coordinated with Google mapping to provide an accurate and responsive background service to most, if not all, of the upcoming Iconosys technology releases.

Each mobile app from Iconosys, including SMS Replier™, is enhanced with Iconosys' DriveReply™ technology, which our testing shows is up to 90% more efficient in battery consumption, a key differentiator from other producers of GPS-dependent Smartphone applications. 

For more information, including demonstration videos, on Iconosys, Inc, please visit: or

For more information about the 2010 Distracted Driving Summit, please visit:

Contact Information