SOURCE: Ethix Media

December 19, 2006 14:46 ET

Icovia Partners With Homefree to Give Homeowners a "Heat Map" of Home Maintenance Issues

SCOTTSDALE, AZ and LONDONDERRY, NH -- (MARKET WIRE) -- December 19, 2006 -- Icovia selects Homefree™ as a partner to offer homeowners a more comprehensive way to track routine home maintenance. Homeowners using Homefree's personalized online toolbox to manage their home maintenance will soon be able to clearly visualize areas of their home that need maintenance attention through this partnership with Icovia, the number one online space planner.

Once fully integrated into Homefree, Icovia will supply 1,000 searchable floor plans with red, yellow, and green indicators representing Homefree maintenance tasks and their status. Homeowners will be able to make basic edits to their floor plan, as well as select furniture, roofing, lights, plumbing and other systems for a personalized view of the maintenance needs in the home.

"With Homefree's monthly maintenance emails, customers are given a stress-free way to track and maintain their home," said Steve Street, President of Icovia. "Icovia will provide homeowners with a floor plan tool they can use to match their specific home. Ultimately, the integration of Icovia and Homefree technologies will allow busy homeowners to have a visual heat map that will help them stay on top of their home maintenance needs and prioritize weekend projects."

Icovia's Real Estate Edition product ( is a powerful online design and space planning tool used by real estate firms, brokers, agents, property managers and builders to engage and identify potential buyers. Interactive floor plans launch from online property listings to give potential buyers an unprecedented view of the space, packaged with photos and other property-specific details in a seamless, branded package. Icovia also provides solutions to interior designers and over 230 retailers and manufacturers, including Ashley Furniture, Samsung, Kohler, Thomasville and La-Z-Boy, helping its customers envision a space prior to making a purchase and generating qualified leads for Icovia's customers.

"Homefree was created to help busy homeowners cut down the time and effort they have to put into home maintenance," said Tom Blondi, CEO of Ethix Media, the makers of Homefree. "This is just the beginning of a series of Icovia/Homefree product announcements designed to make the home management experience more effective and efficient for the homeowner while providing the real estate industry with an extraordinary set of tools to manage their relationship with the homeowner."

Homefree (, Ethix Media's flagship product, helps simplify home maintenance for busy homeowners so they can make maintenance decisions in just minutes a month. Homefree features personalized schedules that trigger helpful reminders with the expert advice homeowners need to make smart decisions about their homes. With Homefree, homeowners need only glance at the dashboard on their personalized site to keep on top of home maintenance issues. Subscribers manage everything from seasonal home care to routine maintenance checks.

To learn more about Homefree or to purchase your annual subscription for $29, please visit

About Ethix Media

Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, PhD, to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of homeownership, its premier service, Homefree, is an online, personalized toolbox that provides an at-a-glance view of a home's maintenance status. For Web-savvy homeowners overwhelmed by the stresses of home management, Homefree's resources and preventive upkeep schedules help save time, money and worry. Homefree organizes home details into a dashboard view, so maintenance decision making can be streamlined to take just minutes per month. For more information, please visit or call 1-888-TO-ETHIX.

About Icovia

Icovia was founded in 2000 and has become the industry's leading online design and space planning solution. The Icovia Space Planner delivers value to businesses and consumers at once with powerful, easy-to-use space planning tools that combine free usage with registration-based features to identify potential buyers as actionable contacts. Icovia's customers span multiple industries including home furnishings, real estate, Internet retailing, consumer electronics and interior design, and include La-Z-Boy, Kohler, Nautilus, Re/Max Capital, Halstead Properties, Real Estate One and Samsung. For more information, visit or call 1-877-ICOVIA1.

Contact Information