NEW YORK, NY--(Marketwire - Apr 1, 2013) - iCrossing, a global digital marketing agency, promoted Amanda Peters, 29, to head of social media for its U.S. operations. As the leader of iCrossing's social media practice, Peters is charged with driving increased engagement, visibility and loyalty for iCrossing's clients through social media.
Peters will oversee the agency's rapidly growing social media practice, and manage a nationwide team of social strategists, content creators and community managers. As iCrossing focuses on building brands through the power of connectedness, Peters will lead the practice with an emphasis on the interplay and impact of social across bought, owned and earned media.
"The prevalence and influence of social media cannot be denied, so as an agency we work hard to deliver the most effective social strategies that will help our clients connect with their audiences," said Don Scales, president and CEO of iCrossing. "Amanda's expertise and passion for social media makes her the right choice to help our clients navigate this ever-changing channel successfully."
Peters joined iCrossing in 2010, and has been instrumental in the expansion of the agency's social media practice in that time. She has led successful social media programs for brands such as LG Electronics, Hampton Hotels and TXU Energy.
"Social media is so important because it empowers brands to connect with their audiences through authentic content and conversation in a way no other medium does," said Peters. "I'm excited to have this opportunity to lead the talented social media team at iCrossing in helping our clients connect with their consumers in different ways."
Prior to iCrossing, Peters served as a writer and producer on WNBC's "Digital Life with Shelly Palmer" where she was nominated for two Emmy Awards. She also worked at Advanced Media Ventures Group, where she focused on providing digital media strategy to clients in the entertainment and media industries and creating, producing and implementing social media training programs for several Fortune 500 companies.
Peters graduated from Miami University with a B.A. in mass communication. She will receive her MBA in May 2013 from New York University's Stern School of Business. Peters is based out of iCrossing's headquarters in New York.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 900 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.com.