SOURCE: iCrossing


June 18, 2013 15:39 ET

iCrossing Bolsters Media Practice With Expanded Offerings, New Hires

Christine Bensen and Sabine Cummins Join Agency to Support Rapidly Expanding Roster of Digital Agency of Record Clients

NEW YORK, NY--(Marketwired - Jun 18, 2013) - iCrossing, a global digital marketing agency, today announced it has hired Christine Bensen and Sabine Cummins to join its rapidly growing media organization. Since 2012, iCrossing has nearly doubled its display media spend, and its overall media practice revenue is up more than 20 percent. This growth is due in large part to iCrossing being named digital agency of record for a growing number of clients, including DIRECTV, Beam Inc. and Pep Boys.

In the newly created roles, Bensen joins iCrossing as senior vice president of media strategy, and Cummins as vice president of media, central region. Both will report directly to Jonathan Adams, Senior Vice President of Media, North America.

"I'm thrilled to welcome Christine and Sabine to iCrossing's media leadership team," said Adams. "Our media practice has seen extraordinary growth in the past year, and with both Christine and Sabine on board, we will be able to continue to ramp up our full-service digital media offering and establish iCrossing as a leader in the space."

Bensen, an 18-year veteran of the media industry, will lead two national teams within iCrossing's media organization: the newly created Digital Media Strategy (DMS) and Digital Media Insights (DMI) groups. DMS is a first of its kind cross-functional connections planning team designed especially to drive client success with data and insights. DMI encompasses iCrossing's best-in-class analytics and reporting teams, which support all forms of digital media. 

"It is essential that iCrossing continue to build out our connections planning and analytics capabilities in order to serve clients across all digital media touchpoints," said Adams. "Christine's vast expertise in media ranging from display to social makes her the right choice to drive this effort."

Prior to iCrossing, Bensen was EVP, Media Director at Moxie based in Atlanta where she worked with brands such as Verizon Wireless, L'Oreal USA and Fox Theatrical and Home Entertainment.

Cummins, who most recently worked as Media Director of the Central Region at Razorfish, joined iCrossing to lead the agency's central region (Chicago and Dallas) media teams. She will manage the digital media work for clients such as Coca-Cola, Beam Inc. and Hilton Hotels. 

In addition, Doug Platts, a six-year veteran of iCrossing, was promoted to Vice President, Search Strategy and head of SEO for North America. He previously managed SEO strategy for iCrossing, which was recently ranked as the number one search marketing agency by revenue by Advertising Age for the sixth year in a row. In this new role, Platts, who also reports to Adams, will lead iCrossing's natural search practice and work to further integrate earned media strategy into the agency's overall media offering.

"As Jonathan continues to build our full-service digital media offering for clients, it's critical that he taps into top industry leadership and continues to bring innovative, best-in-class services like the Digital Media Strategy group to market," said Brian Powley, president, North America at iCrossing.

"Our media team of nearly 200 specialists in paid and natural search, display, mobile, video, and analytics has been the driving force behind much of iCrossing's rapid growth in recent years," said Adams. "These new hires represent an exciting time for iCrossing -- and we're certainly not done yet."

About iCrossing 
iCrossing is a global digital marketing agency that builds connected brands for some of the world's most recognized companies including Beam Inc., The Coca-Cola Company, FedEx and LG Electronics. The agency combines its expertise in media, creative and analytics with talent and technology to help brands build close relationships with their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 18 offices globally. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, visit or its social spaces

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    Katie Lamkin
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    (312) 277-4487


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