SOURCE: iCrossing


September 12, 2011 08:00 ET

iCrossing Boosts Presence in Latin America and Europe With Acquisition of Wallaby Group

NEW YORK, NY--(Marketwire - Sep 12, 2011) - iCrossing, ( a global digital marketing agency, today announced it has completed the acquisition of Wallaby Group, a digital marketing agency serving Latin America and Spain.

The acquisition expands iCrossing's footprint in Latin America and Europe. Wallaby Group is headquartered in Santiago, Chile with offices in Mexico City; Buenos Aires, Argentina; and Lima, Peru. The agency also has an office in Madrid that will support iCrossing's campaigns in Spain. Wallaby Group will be rebranded as iCrossing.

"Over half of our clients have an international component to their digital marketing programs and we have a growing number of digital agency of record wins," said Don Scales, president & CEO, iCrossing. "With Wallaby, we can help those clients increase the return on their current digital spend in Latin markets."

In addition to enhancing iCrossing's ability to service global accounts, the move will enable current Wallaby clients to build connected brands through iCrossing's proven digital marketing processes and the agency's proprietary technology, the Connected Marketing Platform.

Like iCrossing, Wallaby started as a search engine marketing agency that grew to offer a broader range of digital services. iCrossing and Wallaby first started working together in 2009 to provide search engine marketing services in Latin America for The Coca-Coca Company.

"From a client perspective, you are in a better spot when you work with agencies with talented people on the ground that are knowledgeable about local markets," said Tom Daly, group manager, strategy & planning, The Coca-Cola Company. "It makes sense for an agency like iCrossing to fully integrate that kind of talent."

Wallaby will be managed by Gonzaga Valdés, CEO of Latin America/Spain, iCrossing. Valdés was previously CEO, Wallaby Group. He will report to Scales.

"iCrossing was the first agency to show how search insight could drive digital marketing and how digital marketing can build connected brands," said Valdés. "Once we began working with them, we found that their expertise, company culture, geographic reach and commitment to client services made them a perfect partner."

You can follow the iCrossing Latin American and Spain offices on Twitter (@iCrossingLatAm and @iCrossingEspaña).

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit

Contact Information

  • Dana Mellecker