SOURCE: iCrossing


September 23, 2013 13:15 ET

iCrossing Hosts Discussion During Advertising Week 2013 on the New "Must See TV" for Brands -- Original Video Content

YouTube, Core Audience, Esquire Magazine and Advertising Age Join iCrossing in Panel Discussion on September 26th at 4 p.m.

NEW YORK, NY--(Marketwired - Sep 23, 2013) - iCrossing, a global digital marketing agency, is presenting a panel discussion alongside YouTube, Esquire Magazine, Core Audience and Advertising Age that will discuss how brands can create video content that will reach audiences, drive engagement, and fuel brand equity. "Original Video Content: The New Must See 'TV' for Brands" will be held at 4:00 p.m. EDT on September 26 at the Hearst Tower in New York. Immediately following the panel, iCrossing and Google are hosting a cocktail hour for all attendees.

Please RSVP to the event at An Advertising Week delegate pass is not required to attend.

Thursday, September 26, 2012
4:00 pm - panel discussion
5:00 pm - cocktail reception, sponsored by iCrossing and Google

Pat Stern, Chief Creative Officer, iCrossing
Michelle Bandler, Head of Media Solutions, YouTube
Adam Lavelle, CEO, Core Audience
David Curcurito, Design Director, Esquire Magazine

Moderator: Tim Peterson, ad tech and digital media reporter, Advertising Age

Hearst Tower
300 W. 57th Street
New York, NY
3rd Floor

For more information: Contact Katie Lamkin at or 773-308-3425.

About iCrossing 
iCrossing is a global digital marketing agency that builds connected brands for some of the world's most recognized companies including Beam Inc., The Coca-Cola Company, FedEx and LG Electronics. The agency combines its expertise in media, creative and analytics with talent and technology to help brands build close relationships with their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 18 offices globally. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, visit or its social spaces.

Contact Information

  • More information:
    Katie Lamkin
    Email Contact
    (312) 277-4487


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