NEW YORK, NY--(Marketwired - Dec 11, 2013) - iCrossing, a global digital marketing company, announced today that Gartner, Inc. has cited it as a "Leader" in the newly published "Magic Quadrant for Global Digital Marketing Agencies"1 report, which evaluated 17 digital agencies across 15 criteria including innovation, marketing strategy and customer experience.
"We believe being positioned as a 'Leader' by Gartner reinforces our standing in the industry as a top-tier digital agency that builds connected brands for clients by creating closer, more personal relationships with audiences through more meaningful interactions across the customer journey," said Brian Powley, global president of iCrossing. "We are honored to be recognized as a 'Leader' by Gartner, as it reflects our ongoing commitment to solving our clients' business challenges, one 'moment' at a time."
In the report, Gartner defined the qualifications of agencies cited as "Leaders" stating, "Leaders are strong in technology, creative services and experience design and marketing effectiveness. Leaders also help today's CMO develop digital marketing platforms for the future, versus one-off engagements that are more proof-of-concept-oriented."
Furthermore, the report notes, "As websites, media and digital advertising become personalized, digital marketers are under pressure to apply more science to the art of marketing."
To help its clients address this challenge, iCrossing has integrated the Core Audience data management platform (DMP) into its Connected Marketing Platform. iCrossing's Hearst ownership provides the agency and its clients exclusive access to Hearst premium audience data, which represents 125 million unique visitors per month, to optimize media buys and create more relevant content and compelling experiences.
Powley continued, "As the digital agency for record for brands such as Toyota, Pep Boys and DIRECTV, we are leveraging our expertise in content marketing, media and data to deliver the right content and experiences, to the right audiences at just the right moments."
iCrossing was named a "Leader" alongside SapientNitro, Razorfish, AKQA, R/GA and IBM Interactive. The full report can be read at http://icrsng.com/1czDowV.
iCrossing is a global digital marketing agency that builds connected brands for some of the world's most recognized companies including Beam Inc., The Coca-Cola Company, FedEx and LG Electronics. The agency combines its expertise in media, creative and analytics with talent and technology to help brands build close relationships with their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, visit www.icrossing.com or its social spaces.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, Inc., "Magic Quadrant for Global Digital Marketing Agencies", Managed Print Services, Worldwide", Richard Fouts, Adam Sarner, Andrew Frank and Martin Kihn, December 5, 2013