SOURCE: iCrossing

iCrossing

March 26, 2014 12:00 ET

iCrossing Provides Insights on New Performance Media Strategies at ClickZ Live New York on April 1-3, 2014

NEW YORK, NY--(Marketwired - Mar 26, 2014) - iCrossing, a global digital marketing agency, will present at the ClickZ Live New York conference about how marketers can use performance media strategies such as video optimization and Remarketing Lists for Search Ads (RLSA) to improve consumer engagement and increase ROI.

To find out more on RLSA from iCrossing's experts, visit: http://icrsng.com/OX1lGu

Theater Presentation
Wednesday, April 2 at 11:30 - 11:50 am

RLSA: How to Make it Work for Your Brand
Remarketing Lists for Search Ads (RLSA) has been available through AdWords for several months now, but most marketers are not yet grasping its full potential. The new targeting method can deliver higher conversion rates and lower CPCs, but for brands to realize these benefits they need an RLSA strategy that caters to their audience. In this presentation, we'll discuss how different brands -- from financial service companies to retailers -- should be using RLSA, and how applying a few simple best practices can translate into bottom line results.

Presented by Ty Martin, Director of Digital Media Strategy, iCrossing

Meet the Experts Roundtable Forum
Tuesday, April 1 at 4:30 - 5:30 pm
Wednesday, April 2 at 11:50 am - 12:45 pm

Video Optimization
YouTube is the second largest search engine in the world, with 100 hours of content uploaded every minute. With so much content, it's very hard for your video to get noticed without the right optimization strategy. iCrossing will share its expertise on how to optimize video content for your audience.

Presented by Matthew Gagen, Senior Strategist, Natural Search, iCrossing

Where:
Find iCrossing in the Expo Hall at Booth 302
Presentations in Exhibit Area

New York Marriott Marquis
1535 Broadway New York, NY

Contact Information

  • More information:
    Katie Lamkin
    Email Contact
    (312) 277-4487
    @ktlamkin

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