SOURCE: iCrossing


June 29, 2011 09:30 ET

iCrossing Strengthens Strategic Offering With Key Hires

Former SVP and Jupiter Analyst to Provide East and West Coast Leadership

NEW YORK , NY--(Marketwire - Jun 29, 2011) - iCrossing (, a global digital marketing agency, today announced two senior appointments to its strategy team. Shoshana Winter has been named senior vice president strategy and planning in iCrossing's New York office, and Gary Stein has been appointed senior vice president, strategy and planning in the agency's San Francisco office.

iCrossing's strategy practice has experienced rapid growth in the last year, as iCrossing has signed on more than a dozen digital agency of record accounts and CMOs are looking for strategic and innovative approaches to engaging users through original content.

Winter, a digital marketing veteran with 15 years of industry experience, will lead iCrossing's New York strategy and planning team, providing strategic oversight on key client accounts including the recently won LG Electronics business. Before joining iCrossing, she served as senior vice president/general manager, marketing at, where she developed and implemented the company's brand and channel strategies.

Based in San Francisco, Stein will oversee iCrossing's West coast strategy and planning practice. He comes to iCrossing with 15 years of experience in marketing. Before iCrossing he was at Isobar, where he was vice president of strategy, working on accounts including Coca-Cola, adidas, and Dolby. Before Isobar, Stein was a senior advertising analyst with Jupiter Research (now part of Forrester Research), where he authored dozens of reports and provided strategic guidance to clients such as Microsoft, Google and P&G.

"Gary and Shoshana are important additions to our strategy team," said Lavelle. "They are creative thinkers, each with a track record of building brands and delivering results. They bring valuable strategic perspectives to our clients and ensure we're building truly connected brands."

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 700 employees in 13 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit

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