SOURCE: iCrossing

iCrossing

June 11, 2014 09:00 ET

iCrossing Talks Cross-Device Attribution and Offers Digital Marketing Audits for Brands at SMX Advanced on June 11-12, 2014

SEATTLE, WA--(Marketwired - Jun 11, 2014) - iCrossing, a global digital marketing agency, will present at the SMX Advanced conference in Seattle on Wednesday, June 11 about how brands can effectively manage, track and optimize multiscreen campaigns across devices. This discussion expounds on a recently-published POV, "Cross-Device Attribution."

During the event, iCrossing will also offer complimentary digital marketing audits to brand marketers in attendance in order to identify additional opportunities to connect with consumers through their marketing programs.

Panel Presentation
Wednesday, June 11 at 1:45 pm PDT

What Advanced SEMs Should Be Doing About Mobile
Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. Yet many search marketers still treat mobile as an afterthought or secondary medium. That time is over; marketers need to upgrade their mobile strategies and SEM tactics. This session will examine best practices and case studies focused on the use of Enhanced Campaigns and AdWords extensions, mobile bidding and approaches to conversion optimization and tracking. We'll also discuss managing multiscreen campaigns across devices.

Reid Spice, vice president, media strategy at iCrossing will join other panelists from Marin Software, Microsoft, Sterling Market Intelligence and Wordstream.

Audit
iCrossing is offering a digital marketing audit for brand marketers in attendance. Contact Adam Lester at Adam.Lester@icrossing.com for more information.

Expo Hall
Find iCrossing at booth #2.

Where:
Bell Harbor International Conference Center
2211 Alaskan Way, Pier 66
Seattle, WA

Contact Information

  • More information:
    Katie Lamkin
    Email Contact
    (312) 277-4487
    @ktlamkin

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