SOURCE: iCrossing


February 14, 2013 09:00 ET

iCrossing to Explore Connectedness at Social Media Week NYC

NEW YORK, NY--(Marketwire - Feb 14, 2013) - iCrossing, a global digital marketing agency, will join Google, Cosmopolitan magazine, OkCupid, musician Daria Musk and others at Social Media Week NYC February 20 in the Hearst Tower to discuss how people use social and mobile technologies to form relationships with each other, brands and musicians.


  • Wednesday, February 20, 2013
    9:30 a.m. and 2:30 p.m. EST


  • "It's Complicated: Dating and Relationships in the Digital Era" - 9:30 a.m. EST
    Rachel Pasqua (@rachelpasqua), iCrossing's vice president of mobile, will join experts from Cosmopolitan and ELLE magazines, OkCupid and How About We to discuss the digital dating revolution in today's always-on world. Pasqua previews the topic on iCrossing's blog Great Finds.
  • "Daria Musk and Google: Social Media and the Rock Star" - 2:30 p.m. EST
    David Deal (@davidjdeal), iCrossing's vice president of marketing, will host a fireside chat with musician Daria Musk and Google's Caroline McCarthy on how social media has helped launch Musk's career and how Google is capitalizing on the convergence of media and entertainment to build its own brand. Best of all, Musk will rock Social Media Week by performing a set of songs, streamed live via Google Hangout. Deal and McCarthy preview the topic on iCrossing's blog Great Finds.


  • Hearst Tower, 300 W. 57th Street, New York, NY
    3rd Floor, Urban Theater

RSVP to the complimentary sessions at

Contact Information

  • For more information:
    Contact Kristen Kalupski
    Email Contact


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