SOURCE: iCrossing


November 22, 2011 09:00 ET

iCrossing to Lead Connected Brand Strategy for Benjamin Moore

Integrated SEM and SEO Efforts to Drive Visibility and Engagement

NEW YORK, NY--(Marketwire - Nov 22, 2011) - iCrossing (, a global digital marketing agency, announced today that it has been selected by Benjamin Moore, one of the country's leading paint manufacturers, to work with the company to optimize its search strategy and maximize consumer acquisition through integrated search engine optimization (SEO) and paid search (SEM) efforts in the U.S. and Canada.

iCrossing's proprietary Connected Marketing Platform will be utilized to keep Benjamin Moore at the top of the page, through custom workflows, intelligent automation, decision support and performance reporting.

"We fully understand that the path to purchase begins online," commented Nick Harris, director of digital and alliance marketing, Benjamin Moore. "Optimizing that consumer pathway is critical to our marketplace success. We welcome the tremendous insights, ingenuity, and integration that iCrossing will bring to our marketing efforts."

"Benjamin Moore is a premier brand that deserves a premier online presence," said Alex LePage, vice president, managing director, iCrossing. "The importance of enhancing sites for a range of content -- from product feeds to news, images, videos and blogs -- is paramount to driving visibility and sales."

iCrossing has been at the forefront in combining search with other digital marketing channels to create connected marketing programs that drive growth and results across bought, earned and owned media. Earlier this year, iCrossing took "top spot" in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 report. The full report can be found at:

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura, über-performance low-VOC paint; Natura, the true zero-VOC interior paint, remaining zero after tinting in any color, any sheen; and EcoSpec zero-VOC paint for commercial interiors. What's more, the Benjamin Moore color offering of 3,300 hues is unrivaled, but any custom color choice can be matched, as was recently done for the White House Oval Office ceiling and trims. The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and formulated with the company's own patented waterborne technologies. And, authentic Benjamin Moore colors are available exclusively from Benjamin Moore retailers. In 2011, Benjamin Moore ranked highest in customer satisfaction with interior paint, according to the J.D. Power and Associates 2011 Interior Paint Satisfaction Study(SM).

Contact Information

  • Dana Mellecker
    646 435 4456