SOURCE: ICTV Brands Inc.

ICTV Brands Inc.

April 19, 2016 08:00 ET

ICTV Brands, Inc. Launches JIDUE US Media Test

WAYNE, PA--(Marketwired - April 19, 2016) - ICTV Brands, Inc. (OTCQX: ICTV), (CNSX: ITV), a digitally focused direct response marketing and international branding company focused on the health, wellness and beauty sector, announced today that it has launched a new marketing campaign for its Jidue Facial Massager.

Jidue combines the ancient principles of acupressure and massage to stimulate blood circulation around your eyes, and provide relief for stressed pressure points. The facial massager works through 18 uniquely positioned pulsating nodes, which stimulate the 4 key pressure points around the eye to increase facial blood circulation. It is designed to help alleviate eye fatigue, pain, and stress.

After many months of hard work by the ICTV creative team, we are pleased to announce that the new long form infomercial for Jidue is complete and has begun testing on a variety of local broadcast and national cable channels this past week and the initial results are promising. Many of our key international distributors will be testing the show over the next several weeks and months. You can view the new infomercial at https://www.youtube.com/watch?v=ZMQXz-hOjKc&feature=youtu.be.

We consider the new offer and the demand for products that help improve sleep and relieve stress for the U.S. market to be very strong. Customers can try Jidue for 30 days for just $14.95 with free shipping and handling. After the trial, the Jidue is just three monthly payments of $33.33. In addition, the customer will receive free with their purchase an aroma diffuser with an LED light and a 30 day supply of our Jidue Essentials Eye Cream. Customers have the option to buy a supply of oils for the aroma diffuser and opt into a continuity program for the eye cream.

Richard Ransom, President, stated, "Our team has proven that Jidue is a product that consumers want. Over the past six months our marketing team has developed a profitable digital marketing campaign and we are now excited to take those our learning about what makes consumers respond and begin adding television to our marketing plan. We also have received a lot of excitement from our network of international distributors, many of whom will be testing it in their markets over the next several weeks. For anyone reading this who would like to try Jidue for themselves, I would like to encourage you to go to www.jidue.com and use promo code THANKYOU10 for a discount."

ICTV Brands, Inc.

ICTV Brands, Inc. sells various health, wellness and beauty products through a multi-channel distribution strategy. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through direct response television (DRTV), Internet/digital, e-commerce, live television shopping and retail. Its products are primarily sold in the U.S. and available in over 60 countries. Its products include DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital, a professional quality skin care line that effects superior hydration, the CoralActives brand of acne treatment and skin cleansing products, and Derma Brilliance, a sonic exfoliation skin care system which helps reduce visible signs of aging, Jidue, a facial massager device which helps alleviate stress, and Good Planet Super Solution, a multi-use cleaning agent. ICTV Brands, Inc. was founded in 1998 and is headquartered in Wayne, Pennsylvania. For more information on our current initiatives, please visit www.ictvbrands.com

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2014, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

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