WAYNE, PA--(Marketwired - Nov 17, 2016) - ICTV Brands, Inc. (OTCQX: ICTV), (CSE: ITV), a digitally focused, direct response marketing and branding company specializing in the health, wellness and beauty sector, today announced the successful launch of a United Kingdom direct to consumer operation for its flagship product DermaWand.
During the first half of 2016, ICTV's management made the decision to pursue setting up a direct to consumer sales and marketing operation in the United Kingdom, similar to the platforms the Company has developed in the United States and Canada. During the third quarter, the ICTV marketing and operation teams worked hard to set up the necessary elements to launch DermaWand in the UK. On October 10th, ICTV successfully deployed a digital marketing campaign which drove consumers to DermaWand's dedicated UK website www.dermawand.co.uk for the first time.
Over the first five weeks since launch, net sales exceeded $120,000 with a total media spend of approximately $43,000, resulting in a media efficiency ratio of a 2.8. Included in the media spend thus far were three daily print advertisements, in addition to our digital media. Over the next several weeks, four additional daily print advertisements have been booked and plans are in place to increase the daily budgets for social media advertising of DermaWand as we enter the holiday shopping season. ICTV is also engaged with Ideal World to launch DermaWand on live television home shopping in the UK this December.
ICTV recently announced a definitive agreement to purchase the consumer assets of PhotoMedex, Inc. (PHMD), which has a very vibrant UK sales operation with their no!no! hair removal brand. Once the acquisition is final, ICTV plans to integrate DermaWand into the existing operation PHMD has established in the UK, which we believe will accelerate DermaWand into retail across the UK by leveraging the relationships that ICTV will be acquiring through the asset acquisition.
Richard Ransom, President of ICTV Brands, stated, "It is very satisfying to see the DermaWand have success right out of the gate in the UK market. What is even more exciting is to see how our team has been able to replicate the digital marketing platform we have built in the United States into a new market. I am confident this platform is scalable across additional markets and that the UK is only the beginning of our ability to directly reach the global marketplace through our digital sales platform."
ICTV Brands, Inc.
ICTV Brands, Inc. sells various health, wellness and beauty products through a multi-channel distribution strategy. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through direct response television (DRTV), Internet/digital, e-commerce, international third party distributors, live television shopping and retail. Its products are sold in the North America and are available in over 65 countries. Its products include DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital, a professional quality skin care line that effects superior hydration, the CoralActives brand of acne treatment and skin cleansing products, and Derma Brilliance, a sonic exfoliation skin care system which helps reduce visible signs of aging, Jidue, a facial massager device which helps alleviate stress, and Good Planet Super Solution, a multi-use cleaning agent. ICTV Brands, Inc. was founded in 1998 and is headquartered in Wayne, Pennsylvania. For more information on our current initiatives, please visit www.ictvbrands.com.
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2015, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.