International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

April 25, 2007 11:58 ET

ICTV Reports on U.S. Infomercial Orders

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - April 25, 2007) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company") a premier consumer products company employing the strength of revenue generating prominently profiled infomercial campaigns, to market and brand unique "Fountain of Youth" products to the global consumer through multi-channels of distribution including, Direct Response Television ("DRTV"), retail and the internet, is pleased to issue the following update.

ICTV's Derma Wand television infomercial continues airing on both U.S. national and local broadcast stations. During the previous 30 days the Derma Wand infomercial generated orders totaling $867,363.00. In this previous 30 day broadcast period the DermaVital Skincare Club membership increased by 2470 new members. The DVSC is maintaining a "join rate" of over 50% per ordering customer generated by the Derma Wand television infomercial offer.

Further announcements will be made shortly on international distribution, other channels of domestic distribution and additional business initiatives.

About the DermaVital Skincare Club (DVSC)

A television ordering viewer of the Derma Wand infomercial offer who chooses to enroll in the DVSC may purchase on a continued monthly basis a 30 day supply of the Company's DermaVital Skin Care range. A DVSC member has $33.95 automatically charged to their credit card per month and product is then conveniently shipped to their door. The "Auto-ship Program" now allows the new member to enjoy a 60% savings off the non-member price.

The DermaVital Skin Care range has been specially formulated to enhance the effectiveness of the results achieved by using the Derma Wand. The lead product in the range is the DermaVital Hydra-Infusion Beauty Treatment and Hydrating Skin Mist, a formula that received a U.S. patent for effectively allowing water to be absorbed on to skin.

About the Derma Wand

The Derma Wand is a highly effective patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island, Washington, International Commercial Television, Inc. is a rapidly expanding global consumer products company marketing unique and effective "Fountain of Youth" products with distribution channels in place in over 35 countries worldwide. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell health and beauty products under its Derma Wand and DermaVital Skincare brands. Marketing and distribution of the Company's products is through infomercials, live home shopping television, mass retailers, spas and salons, online shopping and various other forms of distribution.

Forward-Looking Statements

The matters discussed in this press release may contain "Forward-Looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The Company relies on the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to Forward-looking statements made by ICTV. You should not place undue reliance on Forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

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