International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

October 17, 2006 12:21 ET

ICTV Trades Beauty Secrets with Eastern Europe

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Oct. 17, 2006) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company"), a premier full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty industry is pleased to announce that the Company has received a second purchase order for 3980 Derma Wands from Studio Moderna a leading Direct Response Television company with offices in Romania, Estonia, Latvia, Lithuania, Kosovo Albania and Ukraine serving 320 million people in the Central and Eastern European markets.

ICTV has recently shipped orders to Studio Moderna who will market the Derma Wand and it's associated products employing ICTV's Derma Wand infomercial, to ultimately penetrate the DRTV and retail markets in some or all of the following countries, Slovenia, Croatia, Bosnia, Serbia and Monte Negro, Kosovo, Macedonia, Bulgaria, Romania, Poland, Latvia, Lithuania, Estonia, Russia, Slovakia, Czech, Hungary, Ukraine, Albania, Azerbaijan, Turkey, and Italy.

Mr. Willett, Director of International Business Development for ICTV states, "The recent marketing milestones the Derma Wand infomercial has reached is permitting ICTV's International Division to present proven winning marketing strategies for the Derma Wand to potential distributors and conclude significant international distribution agreements. The Derma Wand infomercial and its achievements has enabled the Company to strengthen international distribution channels and with new innovative ICTV "Fountain of Youth" products coming on stream for the Company will quickly be able to realize additional revenue." Mr. Willett continued to state, "I am very pleased to established this significant alliance, as Studio Moderna has the knowledge, expertise and technology to efficiently support the on-going marketing efforts of a valuable ICTV asset."

The Company continues to expand distribution for the Derma Wand internationally and looks forward to announcing additional distribution agreements for the Company's products in the Health and Beauty category.

About Studio Moderna

Studio Moderna a total staff of 900 employees is the largest television shopping company in Central and Eastern Europe with a fully integrated service across 19 markets in the region. It has an average of 100 hours of infomercials, spots and live-to-tape shopping shows broadcast daily on almost 100 terrestrial, cable and local TV channels in the region, reaching 320 million people. With call and fulfillment centers in 19 different countries.
About the Derma Wand

The Derma Wand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short-form infomercials to market products which it owns outright or has acquired a license to market. ICTV uses a unique marketing method of creating brand awareness through the use of profitable infomercials and live home shopping broadcasts rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using DRTV through to the traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "Forward-Looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to Forward-looking statements made by ICTV. You should not place undue reliance on Forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These Forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.


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