International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

November 08, 2005 13:21 ET

ICTV's Derma Wand Markets Continue to Expand Worldwide

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Nov. 8, 2005) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company") is a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty industry. The Company is pleased to inform it's shareholders that Interwood Direct, a distributor for ICTV, has successfully tested the Derma Wand infomercial in the German DRTV market, and is continuing to expand the Derma Wand into other markets.

The Derma Wand infomercial was recently broadcast on various stations in Germany and preliminary results are extremely encouraging. Mr. Robert Woodroffe, CEO of Interwood Direct, states, "Germany is the 2nd largest direct response market in the world. The results of this broadcast are very exciting as I believe Germany will become a key market for the Derma Wand." Mr. Woodroffe goes on to say "The Derma Wand infomercial is also performing very well for Interwood in the Canadian market and I anticipate strong sales in our holiday TV campaign." Interwood further reports it has recently tested and rolled out the Derma Wand show in the Mexican DRTV market and sales are increasing rapidly. ICTV has received an order from Interwood for an additional 5000 Derma Wands and associated products, and expects to be in a position to ship by November 18th.

Interwood Direct has been licensed by ICTV to distribute the Derma Wand in the Canadian, Mexican, German and various European markets.

The Derma Wand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance. It carries a suggested retail price of $119.95 US.

About Interwood Direct

Interwood was formed in 1974 and is Canada's leading electronic retailer, distributing innovative consumer products via Direct Response Television, TV shopping channels, the internet, and mail order. It has a strong presence nationwide and within individual communities.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island, Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short form infomercials to market products which it owns outright or has acquired an exclusive license to market. ICTV also acts as the international marketing distributor for third party products for which it collects a royalty on all sales. ICTV has developed a unique marketing method of creating brand awareness through the extensive use of profitable infomercials and live home shopping broadcasts rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using both direct response ordering and traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "Forward-looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to Forward-looking statements made by ICTV. You should not place undue reliance on Forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These Forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.


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